Introduction to Healthy Food Delivery Services

Subscription box services are all the rage right now, and while beauty and lifestyle boxes may be the best-known subscription services, healthy food delivery is steadily becoming a close second.

For many busy working professionals, eating healthy requires cooking—and cooking fresh, wholesome meals takes time. Learning how to cook also takes time and effort that many people simply don’t have.

Fresh food delivery services offer a way to fill the gap between wanting to eat healthy, but not having the time or the cooking capability to do so.

If getting to the grocery store, finding recipes, and spending an hour cooking every night doesn’t fit into your schedule, how can you avoid the cycle of greasy fast food?

Here enters Freshly, a meal subscription service that promises to provide fast, convenient, and fresh prepared meal delivery right to your door.

In this Freshly review, we’ll look at all aspects of this popular healthy food delivery service to answer the following consumer questions:

  • What is Freshly?
  • How does fresh food delivery work?
  • What do Freshly reviews say about the service?
  • Is Freshly the best meal delivery service?
  • Could you benefit from weekly fresh food delivery?
  • Is Freshly the best meal subscription service for you?

Read on—by the end of our Freshly review, you will have all the information you need to make smart decisions about signing up for a healthy food delivery subscription.

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Freshly Review | What is Freshly?

Freshly is a healthy food delivery service, essentially acting as your personal chef. They are self-described as “a team of health-conscious entrepreneurs, professional chefs, and nutritionists dedicated to making healthy eating more convenient.”

Founded in 2015 by Michael Wystrach and Carter Comstock, the idea for Freshly came directly from personal experience. As a busy working professional, Wystrach struggled to balance healthy eating habits with a hectic, often late-night work schedule.

Photo courtesy of: Pixabay

In an interview with Forbes magazine, Wystrach says,

“After two years of eating nothing but delivery, I wasn’t in the physical shape I wanted to be in…I was still really busy and I hated cooking and didn’t know anything about nutrition.”

Creating a healthy food delivery service solved an issue that extended to thousands of working professionals without time to cook, characterized by spending late nights at their desks and generally neglecting proper nutrition.

All fresh food delivery from Freshly is gluten-free, packed with protein, free from refined sugars, and made with natural ingredients. Meals are never frozen, and can be prepared in 3 minutes or less.

In 2016, their healthy food delivery service expanded to serve 28 states and 250,000 meals each month. Plans for 2017 include expanding from their current list of states served to offer healthy meals delivered across the East coast. 

To date, Freshly has raised $107 million from investors, giving the startup a huge boost towards becoming the best meal delivery service on the market.

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Freshly Review | How Does Freshly Work? What Kinds of Fresh Food Delivery Plans are Available?

The premise behind Freshly is simple—select a subscription, choose from a weekly rotating menu of over 30 different meal options, and get healthy meals delivered right to your door.

Freshly offers healthy food delivery in two categories: Breakfast and Entrees. Each week features new options, which helps keep the meal subscription service both fresh and appetizing for subscribers.

Meals are packed in refrigerated containers with ice packs, making it easy to transfer your healthy food delivery to the fridge and heat up as needed.

Each meal is good for up to a week, another benefit for busy professionals who may not have time to prepare their fresh food delivery on a regular schedule.

Fresh food delivery is done Tuesday through Saturday (with some limitations based on zip code), though subscribers can customize deliveries on days that work best for them.

Before each healthy food delivery is shipped, our Freshly review found that subscribers can review and make changes to ensure that they are getting the best meal delivery service for their personal tastes each week.

Photo courtesy of: Freshly

Fresh Food Delivery Plans

Our Freshly review found four different subscription plans available for healthy food delivery, using a week-by-week payment scale:

  • 4 meals per week: $49.99 ($12.50 a meal)
  • 6 meals per week: $59.99 ($9.99 a meal)
  • 9 meals per week: $89.99 ($9.99 a meal)
  • 12 meals per week: $107.99 ($8.99 a meal)

Offering a range of fresh food delivery options allows for a variety of subscribers to benefit from the meal subscription service. Freshly can be used for singles, couples, and even families who find it difficult to cook healthy meals every night.

As an additional benefit, our Freshly review found that users can skip a week of fresh prepared meal delivery as needed, making it easy to customize each month.

Sustainable Healthy Food Delivery

A big part of what sets Freshly apart as one of the best meal delivery services is their stern focus on endorsing sustainable healthy food delivery.

All Freshly meals are packed and created with recycling in mind, which includes:

  • Biodegradable recycled denim insulation (instead of Styrofoam)
  • Recyclable shipping containers
  • Meals are portioned to eliminate waste

For eco-conscious consumers, a dedication to sustainability and recycling could make Freshly the best meal delivery service on the market.

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Freshly Review | Freshly Reviews on TrustPilot

Popular consumer review forum TrustPilot has over 400 Freshly reviews, giving the healthy food delivery service an overall rating of 4 stars out of 5.

Positive Freshly Reviews

The majority of Freshly reviews on TrustPilot are positive, with 56 percent of Freshly reviewers rating their experience as “Excellent.”

Many Freshly reviews applaud the service for providing fresh, healthy food. For example, one Freshly review reads:

The fact that I can take a fresh lunch to work or eat a healthy dinner is great, my daughter is eating healthy and is looking weight which is always a good thing. The only thing that I can say negative about the meals is I have to learn to like new grains that I never heard of.

While the above Freshly review does mention trying new things as a negative about the fresh prepared meal delivery service, it’s worth acknowledging that this subscriber still gave a five-star rating.

Another positive Freshly review praises the healthy food delivery service as a great alternative to frozen grocery store meals, saying:

Did a six meal one week test. Meals arrived as ordered and promised, super-chilled ready for the [f]ridge. For the promotional Special of $39 for six dinners, I’d give them high marks. You will want to season to taste. [S]urprisingly good and a heck of a lot better than frozen at the grocery store.

See the image below for another example of a positive Freshly review:

Photo courtesy of: TrustPilot

Negative Freshly Reviews

Although there are plenty of positive Freshly reviews on TrustPilot, 15 percent of Freshly reviewers rated their experience as either “Poor” or “Bad.”

Many negative Freshly reviews state issues with the auto-renewal of the healthy food delivery service. The weekly deadline for cancelling is often difficult for subscribers to meet, as shown by critical Freshly reviews.

For example, one Freshly reviewer says:

Customer Service thumbs down. Missed the skip deadline by just a few hours, wrote them right away (same day of deadline) and they told me they couldn’t help me… Somehow I doubt they were cooking my meals between when I wrote them and when they responded. It’s clear my food hadn’t been prepared yet or shipped…Cancelled immediately afterward.

Other critical Freshly reviews described their fresh food delivery as bland, flavorless, or generally unpleasant, like this Freshly review:

I did not like food… I threw away more of the meals than what I consumed. The chili was gross with awful flavor and texture. After a few bad meals, I had no interest in trying any other items.

It’s worth mentioning that, despite the frustration from Freshly reviewers, our Freshly review found that the customer service department responds to every customer complaint to provide a thoughtful, personalized, and proactive solution whenever possible.

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Freshly Review | Freshly Reviews on SiteJabber

There are currently over 600 Freshly reviews on SiteJabber, giving the fresh food delivery service a total rating of 4 stars out of 5.

Positive Freshly Reviews

A total of 348 Freshly reviewers gave their experience with Freshly’s healthy food delivery service a full five-star rating, making a strong case for Freshly as the best meal delivery service.

Many Freshly reviews applaud the convenience of having healthy meals delivered to their door, and even note that it saves them money from their meal budget. For example, one Freshly review says:

So far, I have enjoyed all of my meals entirely. Affordability, quickness, and quality would be the 3 adjectives I could use to describe why I’m in love with your service.

The 5-star Freshly reviews on SiteJabber seem to all applaud the same basic components of the service—healthy options, affordable prices, and convenient meals.

For example, another Freshly reviewer says:

Most of the meals I really liked and was surprised that most of the calorie counts were good. They always arrive on time in great packaging. I don’t need them all the time but when work’s really busy, it’s so great to grab a prepared meal from the fridge and know I’ll have a healthy lunch or dinner.

Photo courtesy of: SiteJabber

Negative Freshly Reviews

A total of 84 Freshly reviewers rated their healthy meals delivered from Freshly with 1 star, the lowest possible score.

Many negative Freshly reviews echo similar issues seen in Freshly reviews on TrustPilot—critical Freshly reviews focus on either the quality of the food or the short deadline to make changes to their subscription.

In fact, one Freshly review addresses both issues, saying:

Okay food, not great. But horrible system! Charge my card and won’t let me change my meals 5 days prior to shipment. By the time you get the food, you only have 1 day to change it if you don’t like it. Problem don’t know what you like/don’t like until after you eaten them. Horrible system. I got sick of their food after the first 2 weeks. Not letting you change your food is a deal breaker. Do not recommend.

A few other Freshly reviewers also expressed frustration with high-fat ingredients, like eggs, avocadoes, and coconut oil.

Freshly Review | Summary of Positive & Negative Freshly Reviews

After reading through positive and negative Freshly reviews on consumer review sites, our Freshly review has highlighted the most common points of praise and criticism for this fresh prepared meal delivery service.

Positive Freshly reviews commonly applaud the following aspects:

  • Convenient fresh food delivery
  • Ability to try new dishes
  • Easy way to fit cooking into a busy schedule
  • High-quality ingredients
  • On-time weekly deliveries
  • Affordable plans for their budget

Negative Freshly reviews tend to make the following criticisms:

  • Dishes made with fish are rare
  • Meals need extra seasoning
  • Cancellations must be made a week in advance
  • High prices
  • Portions are too small
  • Food is not as tasty as expected
  • Not enough choices available

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Conclusion: Is Freshly the Best Meal Delivery Service for You?

For many subscribers with hectic work schedules and little time to cook, having healthy meals delivered right to their door is a lifesaver.

Compared to other fresh food delivery services, Freshly seems to be one of the best meal delivery services in terms of customer satisfaction, fresh ingredients, and eco-friendly practices.

Based on Freshly reviews, however, the flexibility of their ordering and billing services may leave something to be desired. Keep in mind that orders will have to be viewed and adjusted in advance, meaning that there will be some maintenance involved in this healthy food delivery subscription.

If a fresh prepared meal delivery with wholesome, natural ingredients makes sense for your budget, eating habits, and your time schedule, you may want to check out what Freshly has to offer and see if Freshly is the best meal delivery service for you.

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