What is Cupshe? Is Shopping on Cupshe.com & the Cupshe App Reliable?


For avid online shoppers, finding a new website with trendy, high-quality, but also affordable fashion styles is like finding the holy grail of shopping deals. For some shoppers, Cupshe.com is all of that and more.

Cupshe.com specializes in all types of swimsuits, including one-piece, bikinis, and plus sizes. They also sell dresses, lingerie, beach towels, and more.

With high-quality photographs, bright colors, affordable prices, and on-trend styles, it’s hard to resist downloading the Cupshe app and immediately adding items to your cart.

However, in a market flooded with cheap clothing from Asian manufacturers, how do you know that Cupshe.com is the best site for your online shopping? What is Cupshe? Where is Cupshe located?

There are many stories out there about budget retailers selling clothing from China that leave a wake of unhappy shoppers with poor fitting clothes and difficulty getting refunds. Is this shopping site different?

Is shopping on Cupshe safe for your credit card? Are Cupshe clothes and accessories worth it? Is Cupshe reliable and legit? These are just a few of the most common questions that savvy consumers want to know before they buy. If you’ve been looking for answers to these questions, read on and find out everything you should know about this online shop.

is cupshe legit

Cupshe Reviews

Before you start browsing through Cupshe’s selection of clothes and accessories, educate yourself on everything regarding shopping on the Cupshe app and the website.

Our Cupshe review will provide you with all the information you need to make smart decisions while shopping online for your next great bargain find.



Cupshe.com Review | What is Cupshe? Where is Cupshe Located?

Founded in 2015, Cupshe.com is a global online retailer, offering dresses, tops, accessories, and swimwear. The company describes itself as a “California-inspired swim and beachwear brand” with a focus on quality, comfort, affordability, and style.

Its mission is to inspire confidence and beauty, and to help women “live a life of exploration and fun.”  

Cupshe.com online shop also comes as a popular Cupshe app that’s available on both iTunes and the Google Play store.

Although Cupshe swimwear is perhaps what this online shop is most popular for, it also offers other clothing to choose from, including men’s shorts, beach coverups, and dresses of all shapes and forms.

Their styles skew toward the younger shopper, but they do have several styles that would look good at any age. Many shoppers appreciate the Cupshe plus-size swimsuit shop which offers many flatting one and two-piece styles.

Clothes and swimsuits available on Cupshe.com generally range from $20 to $30, with plenty of room for cheaper items through sales and by using Cupshe coupons. 

Where is Cupshe Located?

Cupshe’s location is not entirely clear. This is a common occurrence (and a very common concern) with cheap fashion overseas online shops.

Cupshe.com used to list two warehouses locations: New Jersey and Nanjing. It also used to list China and a California customer service address, but that information appears to no longer be available on the site.

A little more digging found a Cream Ridge, NJ address listed on the Cupshe Better Business Bureau (BBB) review and a mention of an alternate business name, “Shake World, LLC”. Cupshe’s rating at the BBB is an F.

AdvisoryHQ review of Cupshe also found that the name is trademarked by Nanjing Kapeixi Network Technology, Co. Ltd.

Based on Cupshe.com reviews that reflect on shipping times, there are hints of a language barrier between Cupshe reviewers and customer service. It’s safe to say that Cupshe is a China-based company that appears to have a US-based warehouse in New Jersey.

See Also: (Rotita.com Reviews) Is Rotita a Legit Online Shop?



Cupshe.com Review | Returns, Shipping, & Cupshe Coupons

What can you expect from Cupshe shipping & returns? Where to look for Cupshe coupons? Let’s dive in!

Cupshe Shipping Time

Cupshe reviews tend to go back and forth on whether shipping is as expected or it takes too long.

Since the retailer appears to have one warehouse in China and another one in New Jersey, the differences between shipping times may mean that only certain items are available from the US-based warehouse.

Our Cupshe.com review found that the company lists shipping times that seem to follow the same timeframes as other Chinese online shops – which would lead one to believe that most of their items ship from China.

The shop stands out in a crowd of similar international fashion retailers with a 1 business day order processing time. For comparison, most other similar online shops have an order processing time of 3 to 7 business days on average. It appears Cupshe does its best to get items out fast.

Cupshe US shipping timeframes and costs are as follows:

  • Standard: Free, 7-10 business day delivery
  • Expedited: Free over $40 or $4 for smaller orders, 5-8 business day delivery
  • Express: $8-$12, 4 business day delivery

cupshe reviews: shipping times and delivery in the US

Cupshe.com Shipping & Delivery Time in the US

Cupshe Returns

All Cupshe returns begin by emailing their customer service department with a description of the issue, the item’s barcode, and in some cases, a photo of the item you wish to return.

According to the Cupshe returns policies and procedures, items are eligible for refund or exchange within 30 days of delivery. Items must be unwashed and undamaged to be eligible for a refund.

Items that can’t be returned unless there is a quality issue include:

  • Accessories
  • Beach towels
  • Lingerie
  • Items marked as “final sales”

It’s important to note that you are responsible for paying the return shipping costs, which could end up being quite pricy if the return warehouse is in China. One recent Cupshe review on Trustpilot noted that the return postage cost them $6.95. While that does not seem unreasonable, it does eat away at any refund you may receive. It’s also important to take into consideration that the shipping cost depends on the package weight which will significantly influence the return shipping price.

Another worrisome issue is the way the customers are refunded. Although the Cupshe return policy states that refunds can be issued via PayPal, many negative Cupshe reviews insist that they were only offered refunds via store credit.

Cupshe Coupons

Using Cupshe coupons is a great way to save even more on Cupshe clothes and accessories. The site tends to run regular promotions and sales to encourage the use of Cupshe coupons.

For example, signing up for their newsletter will get shoppers and an extra 15% off on orders of $75 or more. This online shop also has an ongoing Student Discount, which gives 10% off a minimum order of $60.

Cupshe student discount & coupons

Cupshe Coupons & Discounts

Cupshe coupons can also be found periodically through the following retail sites:

  • RetailMeNot
  • Offers.com
  • DealCatcher
  • Groupon

Don’t Miss: Are Cupshe Swimwear & Cupshe Bathing Suits Worth It? 



Cupshe.com Review | Cupshe Reviews on ResellerRatings

ResellerRatings has nearly 3,000 Cupshe reviews, giving the company an overall score of 8.57 out of 10. Surprisingly, 85.3% of reviewers gave excellent 5-star ratings, with just 6% giving a 1-star Cupshe rating.

Positive Cupshe Reviews

Many Cupshe.com reviewers applaud the company for providing high-quality items at low prices. One review of Cupshe clothes says,

Material was better than what I was expecting. The sizing was perfect. The only thing was the shipping which took 2 weeks.

Another that mentioned the excellent quality in her Cupshe bathing suit review stated,

The quality & style of Cupshe bathing suits is amazing. I was worried because they were so inexpensive. I am very impressed. I’ve bought 6 suits & love them all

There are many Cupshe reviews that comment on helpful customer service and the availability of trendy styles, like this Cupshe.com review:

I absolutely love Cupshe bikinis! They are super trendy, true to size, and very affordable! I highly recommend! 

Our Cupshe.com review found the following common elements within positive Cupshe reviews:

  • High-quality products
  • Faster shipping time than expected
  • Efficient customer service
  • The wide availability of trendy styles
  • Cupshe clothing matches photographs online
  • Items are true to size

cupshe.com customer reviews

Cupshe Review at ResellerRatings

Negative Cupshe Reviews

Although the majority of Cupshe reviews at ResellerRatings are positive, there are also customers that weren’t quite as happy.

Only 10.3% of all Cupshe.com reviewers gave their shopping experience between a 1-star and 3-star rating.

Many negative Cupshe reviews seem to completely negate the experiences of positive Cupshe.com reviews. For example, one Cupshe.com review states:

The swim set I ordered was a terrible quality of material. The fit did not match the online guide. Although responses were fairly prompt, they would not refund my return after I sent the items back. They do not care about customer service. They offered me 90% store credit to just keep the items which I declined due to the described quality/fit above. A site that offers this type of credit is a reflection of the quality of the product. It is pretty worthless. I HIGHLY recommend NEVER purchasing from this company.

One shopper that was upset with long shipping times said,

Ordered two new bathing suits for a destination vacation… 6-8 shipping days. Three weeks later, I’m in Costa Rica with no bathing suits.

Our Cupshe.com review found the following recurring complaints within critical Cupshe reviews:

  • Prolonged waits for processing and shipping
  • Poor quality of materials
  • Items do not match the photo descriptions
  • Refunds are given via store credit
  • Delayed notifications for out of stock items

We did find that Cupshe customer support responds to both positive and negative reviews, trying to resolve issues that any customers may have. A company that is responsive is a positive sign of a legitimate retailer. However, even after acknowledging the issues customers repeatedly complain, nothing has really changed and customers still continue to address the same issues. 

Related: Is Liligal Legit?



Cupshe.com Review | Cupshe Reviews on TrustPilot

Cupshe reviews on TrustPilot are more evenly split between positive and negative than on ResellerRatings.

There are currently over 4,300 Cupshe reviews on TrustPilot, giving the retailer an overall score of 5.4 out of 10. On this website, only 40% rated their experience as “Excellent” and 11% rated it as “Great.”

Positive Cupshe Reviews

Many positive Cupshe reviews comment on helpful customer service, high-quality Cupshe clothes, and affordable prices. One Cupshe.com review from user Heather D. states:

Experience purchasing was great! Easy check out, extremely affordable for the quality and my purchase came much quicker than anticipated!

User Liz G. felt customer service was exceptional when she had a size problem. She said,

Cupshe was SO great to work with. They exchanged the item very easily for the next size up, and told me I didn’t need to worry about shipping back the smaller one. That was rock star customer service!

In a similar positive Cupshe.com review, user Stephanie G. stated,

I have ordered seven times so far and have been very impressed with the quality, prices and styles. I love that there is information provided regarding the fit. I absolutely love this site. Only once has shipping been slow, but the communication has been very good. Thank you Cupshe for great fashion finds.

cupshe swimwear reviews

Cupshe Bathing Suit Reviews

While reading through Cupshe reviews on TrustPilot, we found the following common elements:

  • Cupshe clothes are well-made and high quality for the price
  • Many customers make repeat purchases
  • Dresses and tops look exactly like the advertised photos
  • Although shipping times may be delayed, shoppers don’t seem to mind waiting longer for their purchases
  • Customer support is very helpful with returns and exchanges


Negative Cupshe Reviews

Just a slight majority of Cupshe reviews on TrustPilot are positive, which leaves plenty of negative Cupshe.com reviews that should be taken into consideration.

Out of all Cupshe.com reviews, 35% of reviewers rated their shopping experience as “Bad” and 9% rated it as “Poor.”

Many negative Cupshe reviews revolve around interactions with customer service, frustrating interactions with representatives, and finding a fair resolution for issues like returns, exchanges, and faulty tracking numbers.

The return policy is a major point of contention among negative Cupshe reviews, as seen by the following Cupshe.com review from Clare C:

Totally unacceptable return policy. They want measurements where the suits don’t fit. They want pictures to accompany the measurements too. If you do not do this they will not issue a return label or verify a return ticket. I WILL NEVER order again. These bathing suits were for my daughters, I’m NOT about to take pictures of them in these suits and send it to these people. CRAZY!!! Been working for over a week to return these and they will not issue a ticket.

One reviewer had an issue with Cupshe’s return policy related to not taking final sale items back. In her review, user Sabrina W. stated,

The only good thing I can say about Cupshe is I got what I ordered in a timely manner. I contacted them about returning one that I didn’t like the fit. They ”say” it was a Final Sale. I never saw anything online or on my email receipt that said Final Sale No returns.

Common threads in the negative Cupshe reviews on TrustPilot include:

  • Try to get people to take store credit instead of the money refund
  • Longer than promised shipping times
  • Sizes that aren’t true to the sizing charts
  • No breast support in the Cupshe swimsuits
  • No refunds on final sale items

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Is Cupshe Legit? Is Cupshe Reliable?

Cupshe may have great deals and stylish options, but the most important features that a shopping website can have are legitimacy and reliability.

In this section, we’ll take a brief look at the infrastructure of the company and use Cupshe.com reviews to determine whether Cupshe is legit, reliable, and trustworthy.

Is Cupshe Legit?

Every page on Cupshe.com has a badge at the bottom stating that the site is protected by DMCA. This helps protect the content on Cupshe.com from being stolen by competing sites.

For potential shoppers, this is a good sign because it also means (or it should mean) that all content and images are original and not taken from other clothing sites. The DMCA certificate states, “All original content on Cupshe is created by the website owner or published under permission…”

Part of answering the question, “Is Cupshe legit” comes from finding out if the site is officially verified and safe to use.

Our quick Cupshe.com check found that the website carries an HTTPS prefix and a padlock next to the URL, meaning that all information is encrypted.

This means that shoppers can enter their credit card information on the site without worrying. The data being transmitted back and forth between your browser and the site is encrypted and can’t be read by third parties.

With a focus on encrypting information and keeping content secure, our Cupshe.com review can say that yes, Cupshe is legit.

Is Cupshe Reliable?

Answering the question, “Is Cupshe reliable” is slightly more complicated. Based on Cupshe reviews, it’s very relative and it truly depends on who you ask.

There are plenty of reviewers who report having consistently positive experiences, receiving all products as described, and never having issues with placing orders or making exchanges.

On the other hand, there are also many Cupshe reviews that state the opposite, claiming that packages never arrive, return and exchange policies are not honored and that items are misrepresented on the website.

There is also a large disconnect between Cupshe clothes reviews and Cupshe swimwear reviews. Overall, swimwear reviews are clearly much more positive than clothes reviews.

What’s the verdict? Is Cupshe reliable? Ultimately, reliability is something to be wary of here—there are enough negative Cupshe reviews to question whether the company has a strong history of consistency regarding shipping, sizing, product quality, and customer service.

Read More: Everything You Need to Know About NewChic Reviews



Conclusion: Are Cupshe Clothes Worth It?

While there’s no doubt that Cupshe clothes are affordable and trendy, negative Cupshe reviews should provide room for a pause before shopping on Cupshe.com.

Based on Cupshe.com reviews from shoppers, it’s difficult to say whether Cupshe online shop or the Cupshe app are wholly reliable—so there is definitely some risk that you have to accept if you decide to make a purchase.

A big positive is a fact that Cupshe does respond to customer reviews on various review sites which shows an element of responsiveness. However, the same set of issues is still very present. Regardless of the customer service responses and efforts to address both positives and negatives, not much is being done to actually fix the root of these issues. 

When it comes to refunds, it seems that Cupshe tries to get people to accept store credit instead of issuing a money refund. Some customers are fine with this but others just want their money back and find it frustrating that they have to jump through several hoops to get it.

If the trendy clothing items and cheap prices on Cupshe.com are calling your name, proceed with caution—our recommendation is to place a small order first to test the process of ordering, shipping, and returning items.

Who knows, with a little bit of patience and luck, Cupshe clothes might be your new favorite wardrobe addition and have you rocking the beach or pool in style.


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Image sources:

  • https://www.cupshe.com/
  • https://www.cupshe.com/pages/shippings
  • https://www.cupshe.com/pages/student-discount
  • https://www.resellerratings.com/store/Cupshe_com
  • https://www.cupshe.com/collections/bikinis?icn=Bikinisets&ici=navbar03


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