Asset Management from a Financial Advisory Perspective

From an advisory perspective, asset management is a term normally used to describe asset managers, investment managers and other professionals who manage funds.

Asset managers, also commonly referred to as investment managers, can simply be defined as professional groups or companies that manage funds and assets on behalf of individuals and entities (partnerships, trusts, funds, etc.).

In general, asset management involves managing assets and products like stocks, bonds, fixed income investments, annuities, insurance, ETFs, mutual funds, managed portfolios, money market funds, and a wide range of other securities. 

What is Asset Management?

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Asset managers provide the below asset management services, above and beyond just managing investments:

•    Researching individual assets as well as asset classes
•    Timely settlement of trading activity
•    Marketing to institutions and individual investors
•    Internal auditing against stated investment objectives
•    Preparation of performance and fee reporting

Asset Management from a Corporate Finance Perspective

From a corporate finance perspective, asset management involves the process of managing the assets and resources of a company.

Companies strive to manage their short and long term assets effectively to ensure that they generate a higher rate of return.

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