2019 RANKING & REVIEWS
BEST MARKETING CONSULTING FIRMS


Identifying 2019’s Top-Rated Marketing Consulting Firms

If you want to understand what motivates customers to purchase your products or services, a top marketing consultant can help you uncover things like consumer motivations, key trigger points, and barriers to purchase.

This specialized type of consultancy may have some cross over at times with an advertising firm, but they are not one and the same. While advertisers are all about getting your message in front of your audience, the best marketing consulting firms go a step beyond that.

Consulting firms that specialize in marketing use data analytics and technology to determine the different points of your buying cycle to help you understand what message works best at each stage and develop a multiple pronged marketing strategy.

Marketing is a process with multiple moving parts that can include both offline and online efforts. Without expert guidance, many companies can get stuck at a sales plateau, not knowing exactly how to get out of it to re-energize their business.

We’ve looked at multiple marketing consulting firms to bring you the top 8 that are the best at what they do. In today’s globally competitive landscape, competition is stiff and gaining an edge on your competition through better marketing can make a world of difference in your bottom line.

Award Emblem: Top 8 Best Marketing Consulting Firms



Top 8 Best Marketing Strategy Consulting Firms | Brief Comparison & Ranking

Best Marketing Strategy Firms

2019 Ratings
Accenture5
Bain & Company5
EquiBrand Consulting5
L.E.K. Consulting5
Nielsen5
ZS Associates5
CMG3
PwC Digital3

Table: Top 8 Best Marketing Consulting Firms | Above list is sorted by rating



How Can a Marketing Consulting Firm Help Your Business?

Many companies have their own marketing departments and might wonder why they should hire an outside marketing consultant. There are several reasons you may want to consider calling in their help.

Optimize Your Marketing Strategy

It’s not uncommon for a company to get in the habit of trying different types of marketing to “see what sticks”. But that’s not an overall sustainable strategy that’s going to drive your business forward reliably.

A marketing consulting firm can take a look at what you’re currently doing and how customers are responding in order to help you optimize your overall marketing strategy. They can also include benchmarks to help you reduce cost per lead acquisition and increase response rates.

Extend Your Capabilities

If your team is already overwhelmed keeping up with clients and your marketing tasks are falling behind, a marketing consultant can come in and take over marketing efforts for you, extending your capabilities.

You also gain the benefit of their extensive expertise and knowledge, and often they’ll have access to certain marketing tools that your company may not have.

Top-Rated Marketing Consulting Firms

Top-Rated Marketing Consulting Firms

Innovative Techniques

Marketing consultants keep their finger on the pulse beat of the marketing world and may introduce you to new software, industry trends, or ideas that can help energize your marketing and sales efforts.

They come with a fresh perspective and years of experience that can often help you take a look at your customers and how to interact with them in a whole new way.

Streamlined Strategies

It’s not unusual for a company to overextend themselves trying to market to every potential customer all at once on multiple channels. The best marketing consulting companies can help you strategize for the best return on your marketing dollars.

For example, you may be currently marketing on nearly every social platform, but not getting the same results on each.

A top marketing consultant can research your statistics and customer base to let you know which platforms make sense and which don’t, saving you time and money while creating a greater impact. 

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2019 AdvisoryHQ’s Selection Methodology

What methodology does AdvisoryHQ use in selecting and finalizing the credit cards, financial products, firms, services, and products that are ranked on its various top-rated lists?

Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.



Detailed Review—Top-Ranking Best Marketing Consulting Firms  

Below, please find the detailed review of each firm on our list of 2019 top marketing consulting companies. We have highlighted some of the factors that allowed these top marketing consulting firms to score so high in our selection ranking.

Click on any of the names below to go directly to the review section for that firm.

Click below for previous years’ rankings:



Accenture Review


Helping clients unlock value and thrive in the age of intelligence, Accenture is a top global marketing consulting firm that offers expert guidance in marketing, technology, finance, strategy, and more.

​This global firm serves over 6,000 clients throughout 120 different countries. Their team is 477,000 strong and their offices and operations span 200 cities and 52 countries.

They have a stellar reputation, having worked with 92 of the Fortune Global 100, and have been included on Fortune’s “World’s Most Admired Companies” list 17 consecutive times. This top marketing consultant is a leader in over 40 industries.

Key Factors That Led to Our Ranking of Accenture as One of the Top Marketing Consultancy Firms

Tailored Customer Experiences

The team at Accenture understands that today’s consumer expects curated experiences. This means tailored content that offers immediate satisfaction and seamless interaction with brands.

Companies looking to help their customers feel empowered and drive engagement can definitely benefit from the insights brought by the team of top-rated marketing consultants at Accenture.

The firm incorporates a mix of cutting-edge technology to help optimize a personalized experience without burdening operations and personnel. By integrating customer behavior, decision trees, analytics, and automation, they can help companies achieve new levels of engagement and connectivity.

Three key things that Accenture helps executives do are:

  • Power disruptive growth
  • Transform channel strategies
  • Create competitive agility

This top-rated marketing consulting company teaches its clients to integrate marketing, sales, and service to a transformative approach that can produce better results in all areas.

Top-Rated Marketing Consultants

Top-Rated Marketing Consultants

Doing Business Responsibly

For many companies, finding the right marketing consulting partner means finding a firm with strong values and a desire to do more than just make money. Accenture does not disappoint in this area, and they make a strong commitment to doing business responsibly.

The firm works to be a leader when it comes to good business practices that make a positive impact both inside and outside their organization. They uphold high ethical standards and work to shape societal change.

Areas that exemplify the high standards of this top-rated marketing consulting firm include:

  • Advancing sustainability: Accenture does its part to protect the planet and has a target to reduce GHG emissions 11% by 2025 from their 2016 baseline.
  • Empowering their people: This top marketing consultant works to create a feeling of belonging and is committed to achieving a gender-balanced workforce.
  • Fostering an ethical culture: The firm instills values of transparency, integrity, and inclusion in everything they do.
  • Enabling Supplier inclusion and diversity: Accenture has developed 144 small, medium and diverse suppliers through their Diverse Supplier Development Program.

Rating Summary

Accenture fuses the innovations that technology brings to the table with an analytical eye towards customer experience and providing marketing that will be seamless and customized.

The firm has a large area of consulting expertise, which could also help companies in other areas, such as technology and finance. Their global footprint ensures they have a team within reach no matter where a company is located.

With an ethical and sustainable foundation and a holistic approach to corporate marketing, Accenture earns 5 stars as a top-rated marketing consulting company to consider working with this year.

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Bain & Company Review


Championing bold thinking and inspired people, Bain & Company is a global marketing consulting firm that additionally assists companies with IT, digital transformation, corporate finance, strategy and more.

Founded in 1973, the firm has grown to serve clients from 58 offices in 37 countries around the world. This top marketing consulting company boasts high performing clients that outperform the market 4 to 1.

Bain has been #1 on Glassdoor’s Best Places to Work list four times, the only company to do so. The firm also is named to the Vault Consulting 50 list for 2019, which honors the world’s best consulting firms.

Key Factors That Led to Our Ranking of Bain & Company as One of the Top Marketing Consultancy Firms

Wide Range of Services

With Bain, you can expect a full range of services and experience relating to marketing consulting. Their talents in this area include:

  • Customer Insights & Segmentation: Bain’s consulting team takes a deep look at customer wants and behaviors using their signature approach, and then crafts actionable segmentation.
  • Product & Category Management: Eliminating barriers while increasing product development, all leading to a unique and customer-centric value proposition.
  • Pricing: Bain helps walk clients through all pricing concerns to ensure a strategic decision.
  • Sales & Channel Effectiveness: Bain will partner with companies to look at customized solutions for the short-term, as well as identifying where strategic and long-term operational changes can be made.
  • Marketing & Brand Strategy: The goal of Bain’s marketing consulting services is to engage companies while aligning their marketing strategies with their larger business goals.
  • Customer Experience: Customers require regular positive interactions, so Bain develops ways to ensure these interactions are happening to drive growth.
  • Loyalty: Loyal customers are the key to maximizing profitability, and Bain works to nurture those loyal customer relationships.
  • Go-to-Market Strategy: Working with Bain will allow you to develop robust go-to-market strategies, which will serve as that road between strategy and customer experience.

Signature Approach

Bain takes a signature approach to their marketing strategy consulting. Their approach is based on what they define as three building blocks of customer-led growth that help make a company’s marketing plan stronger.

These three blocks include:

  • Designing a customer experience that’s unique and customized to their needs. This is done by looking at the most important clients of a company and creating a value proposition that appeals to that segment.
  • Deliver on promises the client makes by making sure the customer experience is optimized at each and every touchpoint.
  • Reprogram their DNA to ensure customers and employees are always first. This helps Bain partner with clients to develop both short and long-term strategies for growth.

In addition to this three-step approach, Bain & Company also created the signature NPS and Loyalty methods, which are proven ways to assess the health and value of customer relationships and use that knowledge to bolster a company’s marketing strategy.

Rating Summary

Bain & Company is focused on helping customers achieve organic growth that’s profitable and looks at things from the customer’s perspective. This outside-in approach helps clients truly understand how to best interact with their customers.

From pricing to breaking down barriers, this top-rated marketing consultant looks at all parts of a customer’s journey to help their clients identify and bolster any weaknesses.

With a reputation for workplace satisfaction and a wide offering of marketing consulting specialty areas, Bain & Company is awarded a 5-star rating and is one of the best marketing consulting firms to consider working with this year.

Don’t Miss: Best Strategy Consulting Firms | Ranking



EquiBrand Consulting Review


With a focus on crafting compelling brand identities, EquiBrand Consulting is a top marketing consulting firm that has a 15-year track record of using insight, identity, and innovation to drive growth.

Smaller than other firms in our list, this boutique marketing consultancy is highly specialized, focusing on a balance of strategic marketing and practical application.

EquiBrand has two offices, one in the San Francisco area and the other in the Chicago/Midwest area. This top marketing consulting firm has been recognized by Forbes, being included on their list of 2017 American’s Best Management Consulting Firms.

Key Factors That Led to Our Ranking of EquiBrand Consulting as One of the Top Marketing Consultancy Firms

Upstream Market Solutions

Integral to EquiBrand’s approach is the process of identifying upstream market solutions, which involves a complex and determined path for finding and fulfilling customer needs at a much earlier stage than traditional marketing consulting firms.

Because upstream marketing occurs very early in the product or development cycle, many companies miss the opportunities there and fail to generate the revenue growth that they should have.

Successful upstream marketing solutions will achieve three primary goals:

  • Insight: Achieving a competitive advantage through a deeper understanding of the customer base
  • Identity: Creating marketing strategies to optimize both the brand and the business
  • Innovation: Driving growth with strategy, process, and enablers

Impressive Range of Clients

While most of the marketing consulting firms on our list have offices around the world and thousands of consultants, EquiBrand stands apart as a boutique marketing consultancy.

Despite having a smaller team and just two US-based offices, EquiBrand has the track record and growing industry authority that rivals the largest marketing consulting firms.

This top marketing consulting company has worked with global corporations and start-ups alike, with some of their most notable clients including:

  • Acura
  • Chevron
  • Farmers Insurance
  • GAP
  • Honda
  • Intel
  • People Magazine

The Best Marketing Consultancies in 2019

The Best Marketing Consultancies in 2019

Rating Summary

EquiBrand offers a boutique experience for clients that want to have a more personal touch, while still having a reputation of excellence in marketing that is on par with larger global firms.

The firm takes an integrated approach, combining the areas of marketing strategy, brand development, digital marketing, and growth and innovation to deliver real and measurable results for its clients.

With a focus on upstream results, and a market-driven, customer-centric philosophy, EquiBrand solidifies a 5-star rating as one of the best marketing consulting firms to consider working with in 2019.

Popular Article: Best Boutique Consulting Firms (& One to Avoid) | Ranking



L.E.K. Consulting Review


Led by deep industry expertise and rigorous analysis, L.E.K Consulting is one of the top-rated international marketing strategy consulting firms that help its clients consistently make better and more profitable decisions.

The firm was founded in 1983 and has a team of 1,400 professionals that work from 19 offices throughout the Americas, Asia Pacific, and Europe.

L.E.K. believes in getting to know their clients and building long-term relationships. Their dedication to keeping their clients happy is illustrated in the fact that over 90% of their engagements come from repeat clients or referrals.

Key Factors That Led to Our Ranking of L.E.K. as One of the Top Marketing Consultancy Firms

Marketing Services

L.E.K offers a number of core services under the umbrella of their expert marketing consulting. Each area is integrated with others to ensure a holistic strategy. These areas of services include:

  • Sales & Channel Management: These services include market development, customer insights, profitability analysis, and portfolio optimization.
  • Loyalty & Customer Experience: This area of service is based on customer loyalty, design and delivery, value-based segmentation, and CRM programs.
  • Pricing: Clients working with L.E.K. benefit from services like pricing dynamics, framework, and optimization, as well as yield management.
  • Brand Strategy: Under this service are brand management and portfolio optimization.
  • Sales and Channel Management: This includes channel strategy development, sales channel configuration, operations design, resource prioritization, and program implementation.

Approach

Every aspect of marketing consulting available from L.E.K. is focused on the creation of real results with a positive and measurable impact. 

L.E.K. begins by partnering with executives to gain an in-depth understanding of the challenges they’re facing. After gathering the most relevant information, L.E.K. marketing consultants design value-producing strategies.

Their approach integrates the following essential components:

  • Evidence-based philosophy, as opposed to opinion
  • Best-in-class analytical capabilities
  • Real-world expertise
  • Strategic foresight

Rating Summary

L.E.K. believes in the philosophy of evidence, not opinion. They believe that to arrive at the heart of a problem, it takes an insightful and candid assessment. Their straight-forward approach both reduces time spent going down the wrong path and produces sustainable results.

The firm has multiple capabilities in addition to marketing consulting, which include advanced analytics, disruption management, performance improvement, and more.

With a transparent approach backed by deep analysis and a focus on results over reports, L.E.K. scores a 5-star rating as one of the best marketing consulting companies to consider partnering with this year.

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Nielsen Review


A leader in data, analytics, and innovation for over 90 years, Nielsen is one of the top marketing consulting firms in the world and focuses on providing the most complete and trusted view available of consumers and markets around the globe.

The firm is an S&P 500 company and has operations in over 100 countries, covering over 90% of the world’s population.

The firm may be best known for “Nielsen Families,” the group of scientifically selected consumers that volunteer to provide data on what they watch and listen to. These families offer valuable insights for Nielsen clients on industry trends and how consumers shop for products.

Key Factors That Led to Our Ranking of Nielsen as One of the Top Marketing Consultancy Firms

Broad Range of Services

As one of the world’s top-rated marketing consulting firms, Nielsen offers a broad range of services. These marketing consulting services include (but are not limited to):

  • Advertising Effectiveness: This service area is designed to show clients what works and what doesn’t to ensure they get the best results possible.
  • Audience Segments: Audience measurement services are designed to deliver real insight into who’s watching or listening to what, regardless of the device they’re using.
  • Marketing ROI: This service relies on statistical analysis to look at past trends while predicting future impacts.
  • Price & Portfolio Optimization: This service area creates a definitive path toward optimal price and trade promotion strategies.
  • Reputation Management: Nielsen delivers practical reputation measurement and management services to keep companies informed on the pulse of how stakeholders view the organization.
  • Sales Effectiveness: Shopper services take account of the buyer’s journey and then deliver actionable insights allowing brands to grow.

2019’s Top Marketing Consulting Firms

2019’s Top Marketing Consulting Firms

“Total Audience” Approach

At the core of every marketing consulting service offered by Nielsen is a reliance on cutting-edge data collected by their wide reach and connection with consumers. This is their central focus area, named the “Total Audience” approach.

Nielsen has created standards for measurement unique to each service area, ranging from delivery through electronic channels to tools like in-home scanners that assess how shoppers are encouraged to buy one item over another.

An additional part of the multi-faceted Nielsen approach to marketing consulting is the use of more traditional data collection tools, such as surveys that demonstrate customer sentiment.

This approach is extremely comprehensive, covering every aspect of the media process, including planning, activation, ratings, and effectiveness. Nielsen stands out among other top marketing consultants because of their ability to gather so much consumer data first-hand.

Rating Summary

Nielsen understands that to make the best decisions on branding and marketing, knowing what consumers want is key. They have an exclusive network that taps into families around the world to collect the actionable data for well-informed decisions.

The data and insights gathered by Nielsen are used by multiple industries as a benchmark. Throughout their history of nearly a century, this marketing consulting firm has evolved and transformed along with consumers to help drive innovation.

With a long and prestigious history and a reputation of data-driven results, Nielson is awarded a 5-star rating among the world’s best marketing consulting firms.

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ZS Associates Review


Combining science and hands-on experience to solve challenging problems, ZS Associates is one of the world’s best marketing consulting firms that provides solutions centered on consulting, technology, software, and outsourcing.

The firm has over 6,000 professionals helping clients from 25 offices throughout the world. They rely on leading-edge analytics and deep industry expertise to deliver an impact where it matters across multiple industries.

With over 35 years of marketing consulting experience, ZS has helped to pioneer a shift in using data rather than intuition to make strategic business decisions. They work with hundreds of the world’s top corporations.

Their passion for what they do is shown through their responsiveness, collaboration, and flexibility, and as a result, this top marketing consultant establishes long-term client relationships.

Key Factors That Led to Our Ranking of ZS Associates as One of the Top Marketing Consultancy Firms

Extensive Array of Services

Firms looking to have as many different options and marketing insights as possible will appreciate the multiple services that ZS offers. As one of the best marketing consulting firms, ZS Associates provides an extensive array of services, including (but not limited to):

  • Business Process Improvement: These solutions aim to help companies streamline their sales and marketing operations.
  • Business Intelligence and Technology: This area is focused on minimizing investments while simultaneously maximizing profits.
  • Customer Experience: Working with ZS, one of the top marketing consulting firms, will allow you to develop ways to improve the customer experience and loyalty.
  • Customer Insights: Valuable customer insights can be used to improve marketing decisions based on real-time data.
  • Customer Segmentation: Successful marketing strategies and real results are enabled through actionable customer segmentation.
  • Forecasting: ZS can combine technology and experience to identify market drivers and how they’ll influence clients’ future planning.
  • Marketing Performance Measurement and Optimization: Timely insights can improve marketing performance and effectiveness.
  • Value Proposition: Partnering with ZS can help clients develop appealing, compelling value propositions, based on the needs and preferences of customers.

Distinctive Approach

Because ZS is one of the best international marketing consulting firms, it’s valuable to look at the distinctive approach that sets them apart from other marketing consultants in their industry.

One of the most dynamic and impactful aspects of the ZS approach is a focus on problem-solving. They like to break down the areas of business, assess them, and then, using science, technology, and hands-on expertise, put them back together in more effective and efficient ways.

Marketing consultants at ZS enjoy tackling the most challenging problems while simultaneously building a long-term, collaborative relationship with every client.

The ZS approach doesn’t operate in silos, and they don’t believe in the creation of unnecessary boundaries or walls. This means every team member, and their talents, is available all clients, and the entire ZS team is working towards the shared goal of creating a positive impact.

Rating Summary

Creating positive results from data-driven insights is that ZS does best. Their collaborative approach also ensures that the best minds in the firm are involved with overcoming challenges and helping clients achieve positive growth results.

A few of the firm’s recent accolades include being named an “Outstanding Workplace for Women” by the Business Council for Peace in 2019 and being ranked by Vault on several of their 2019 best-of lists, including “Consulting 50.”

With a goal at getting to the heart of an issue and a wide range of expertise in a variety of areas, ZS has earned a 5-star rating as one of the best marketing consulting firms to consider partnering with in 2019.


CMG Review


Honing organizational performance to help clients realize their market potential, CMG is a top boutique marketing consulting firm with offices in Durham, NC, Boston, MA, Philadelphia, PA, and Washington, DC.

Since 1998, CMG has worked with multiple world-leading companies to help move clients “up and to the right.” To date, their work has generated over $2 billion in revenue for their Fortune 1000 clients.

Using a combination of strategy, commercialization, transformation, analytics, and insights, this top-rated marketing consulting company helps organizations achieve optimum results that stick.

Key Factors That Led to Our Ranking of CMG as One of the Top Marketing Consultancy Firms

Services

As one of the country’s top-rated marketing consulting firms, CMG specializes in a number of areas that are key to branding and lead targeting, including strategy, commercialization, transformation, and analytics/insight.

In detail, here is how this top marketing consultant works in each area:

Strategy

The aim of CMG’s strategy-based consulting services is to help clients find new ways to connect with customers. This could mean anything from designing a new brand position to looking at the client’s experience in fresh and more objective ways.

The strategy phase of CMG’s consulting services is where this marketing consulting firm unites insight, inventions, and plans to then drive the marketing strategy forward.

Commercialization

As CMG specializes in working with the dynamic and often new companies, commercialization is an important aspect of their marketing consulting services.

CMG partners with clients to bring products to market effectively while simultaneously uncovering new streams of revenue.

Transformation

Within this consulting service, CMG works side-by-side with a client’s marketing staff to train them in best practices and leading marketing tactics.

They collaborate with teams to deliver their signature approaches to performance improvement while integrating concepts of flexible planning and collaboration. This is all done in the framework of measurable objectives, defined roles, and rapid learning.

Analytics and Insights

With this service, clients can benefit from a unique blend of marketers and data analytics experts to discover core drivers of performance and to gain valuable insights about their customers to support dynamic growth.

Comprehensive Approach

The CMG approach seems simple, yet it has allowed them to work with Fortune 1000 companies and transform the way they understand and execute marketing.

This approach is defined as the following: “Think + Do + Move” equals the ability for clients to move not just forward but upward.

The following components also define the CMG strategy:

  • CMG fosters true partnerships with clients, and they work hands-on to implement the ideas and strategies they propose.
  • Serious thinking and insight, as well as interdisciplinary, groundbreaking research, are the foundation of this top marketing consultant’s solutions.
  • CMG’s team pushes clients to realize their maximum potential while becoming more efficient and agile, all while utilizing the right tools and methodology.

Best Marketing Consulting Firms 2019

Best Marketing Consulting Firms 2019

Rating Summary

CMG has continued to grow as clients appreciate their straight-forward and comprehensive approach to marketing. The firm is especially helpful to new companies who are just starting out with a new product or service and can help them get it off the ground.

The only potential drawbacks that we found when reviewing CMG, is that while their website is perfectly optimized for mobile use, the desktop version is more difficult and confusing to navigate. We also had a harder time finding specifics about CMG than we did on other top marketing consultancy sites.

While their marketing consulting services are definitely strong enough for a 5-star rating, the firm ultimately receives a 3-star rating for potential accessibility issues that desktop users may encounter.

Related:  Best IT Consulting Firms | Ranking


PwC Digital Services Review


Combing client aspirations with their world-class capabilities, PwC Digital Services is a top marketing consulting firm that additionally provides a full range of services, through PwC, including audit, tax, cybersecurity, forensics, and more.

The firm has a network of 250,000 professionals serving clients throughout 158 countries around the world. Their singular mission is to help their clients thrive.

PwC Digital helps clients understand things like what it takes to create meaning client experiences and how to advance their branding with innovative technology and platforms. The team at this top marketing consultant believes in co-created strategies to help clients reach their goals.

Key Factors That Led to Our Ranking of PwC Digital as One of the Top Marketing Consultancy Firms

Marketing Services

If you partner with PwC Digital, one of the world’s largest marketing strategy consulting firms, you’ll have access to a wide range of services, which include:

  • Innovation: This is the primary opportunity for businesses who want to grow their competitive and future success. When you work with the marketing consultant team at PwC, you can develop innovative ideas and get to the market quickly.
  • Strategy: PwC’s team of experts works with client-partners to maximize business value through effective, actionable strategies.
  • Experience: This is the service area focused on creating the best possible user engagements.
  • Technology: PwC is one of the best marketing consulting firms in the world because they bring robust technology into the equation, ranging from architecture to continuous delivery. Technology solutions are scalable and work with the distinct needs of each client.
  • Insights: Creating marketing strategies that work depends on data. Once PwC has analyzed pertinent data, they illustrate the best ways to take action. The goal of analytics gathering at PwC is to improve performance, uncover missed opportunities, and repair issues.
  • Advancing: This is the service area where PwC’s team finds ways to optimize marketing channels and boost performance.

Unique Approach

While the approach of PwC’s marketing consulting team is completely unique based on each individual company and their specific situation, some elements of their strategy may include:

  • Finding ways to sell to new customer segments, stemming from a framework of the digital age
  • Transitioning from traditional to digital channels
  • Eliminating silos
  • Expansion into new markets while creating an improved B2B or B2C experience
  • Rethinking that way that CRM systems and are used
  • Helping businesses tell their story on a global scale
  • Creating social campaigns that drive growth
  • Helping companies make data-driven decisions

Rating Summary

PwC has a long and prestigious history, spanning over 100 years. The company also offers a depth of marketing consulting and multiple other corporate services that help companies stand out from their competition in a number of ways.

While the firm offers innovative services and detailed strategies for each client, PwC Digital Services suffers from the same desktop browsing-based difficulties as CMG.

Although the PwC Digital Services website is optimized well for mobile users, the desktop version of the site is ultimately confusing and hard to navigate, which could potentially discourage potential clients from fully exploring their services.

If the firm’s clientele largely uses mobile access, this may not be a disadvantage, but for our purposes, lack of accessibility is why we have awarded PwC Digital a 3-star rating.


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Conclusion—2019 Top 8 Marketing Consulting Firms

Whether you are looking for new ways to drive customer engagement, need help with taking advantage of visitor analytics, 0r require assistance with price points and branding for a new product, these top-rated marketing consulting firms can expertly guide you.

While each firm in our list of the best marketing consultants may offer competing services, each has their own unique benefits that they offer clients and that help each consultant stand apart from the competition.

From smaller boutique marketing consulting companies to large multi-national firms, whichever type of consultant you feel most comfortable working with, you’ll find them among these top eight.

These firms represent the best consultants in the world when it comes to marketing your products and services and have a lot to offer companies in all types of industries.


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Image sources:

  • https://pixabay.com/photos/document-paper-business-chart-3268750/
  • https://www.accenture.com/us-en/about/corporate-citizenship/shaping-responsible-business
  • https://pixabay.com/photos/innovation-business-information-561388/
  • https://www.nielsen.com/us/en/
  • https://cmgpartners.com/case-study/changing-a-companys-culture-with-agile-for-marketing/


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