2017 RANKING & REVIEW
TOP RANKING MARKETING COMPANIES


Overview: The Top Marketing Companies | 2017 Rankings | Best Marketing Agencies


Marketing is a necessity if the organic growth of your business isn’t lining up with the profit you thought you would or should be making.

Even if your annual revenue is on track to exceed your expectations, putting a few marketing services in place can only serve to continue the growth pattern.

But hiring marketing firms and searching for the top marketing companies can be a tedious endeavor.

Far superior to creating your own advertisements, the top marketing agencies can take a closer look at your current business and consumer behaviors.

Their experience will allow them to offer professional suggestions and insights as to what your marketing strategies should look like. A great online marketing agency should be able to help you increase your business and exposure to clients through any number of means.

Award Emblem: Best Markerting Companies

Whether you’re searching for a social media specialist, a high-end commercial for prime time television, or a web designer for the new mobile app you want to create, there is constant interest swirling around hiring the top marketing agencies.

To help you improve your own business strategies and increase your sales, we have put together a list of the top six best marketing companies to give you a great starting point.

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AdvisoryHQ's List of the Top 6 Best Marketing Agencies

List is sorted alphabetically (click any of the names below to go directly to the detailed review section for that marketing agency):


Top Marketing Companies

Top Marketing Firms

Types of Work:

360i

Digital marketing

Blue Fountain Media

Web design, digital marketing, mobile apps

FCB

Advertising, digital marketing, brand consulting

Ogilvy & Mather

Digital marketing, public affairs, crisis issues

R/GA

Motion graphics

Wieden + Kennedy

Music, motion graphics

Table:Above list of best marketing firms is sorted alphabetically

Marketing Companies

Website

360i

https://360i.com/

Blue Fountain Media

http://www.bluefountainmedia.com/

FCB

http://www.fcb.com/

Ogilvy & Mather

http://www.ogilvy.com/

R/GA

https://www.rga.com/

Wieden + Kennedy

http://www.wk.com/



From Marketing Strategies to Marketing Services

When you aim to select a new marketing agency for your company or small business, it’s imperative to make sure that you understand all that the company has to offer.

Before ever contacting any of the top marketing agencies, you should be certain of the type of marketing services you are in need of. Do you need a mailer, a commercial, or some extra assistance with social media management? You may need to find a different marketing agency depending on your needs.

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Image Source: Pixabay.com

When you start to interview various top marketing firms, be sure to pay close attention to their specialty. What sort of work comprises most of their case studies and their portfolios? If it doesn’t closely align with the type of work you are hoping for, it might be best to search for a different online marketing agency.

Another key factor in determining and hiring marketing agencies is to ensure that they can do the whole scope of your necessary project. While some marketing firms may specialize in just marketing strategies or just marketing services, you will likely want to find one of the best marketing agencies that can walk your project through to completion.

Without a clear idea of where your project needs to go to achieve the results you’re hoping for, it’s nearly impossible to get a good feel for what the finished project should look like or how it should function.

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AdvisoryHQ's Selection Methodology

What methodology does AdvisoryHQ use in selecting and finalizing the firms, services, and products that are ranked on its various top-rated lists?

Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated firms, products, and services.

By adding both a strategist and a designer to your team of marketing professionals, you are giving yourself the best opportunity to have your work done well in a more cohesive manner.


Detailed Review—Top-Ranking Best Marketing Agencies

For more information on the individual marketing agencies that made our ranking of the top 6 best marketing agencies, take a look at the sections below.

Image Source: Top Marketing Firms

In order to help you improve your marketing, AdvisoryHQ has compiled a list of the top marketing firms to help you plan out new marketing strategies and put marketing services in place.

We will evaluate their client lists and company history, as well as their services, locations, and approaches alongside the unique variables that set these marketing agencies apart from one another.



360i Review


With an impressive list of accomplishments and awards, 360i has earned impressive status over the past several years as one of the top marketing agencies available. They were innovators of the year, best creators of content, winners of the Shorty Award and Cannes Lions Award, and they consistently place in the top 10 on the Agency A-List.

Their big-name client list includes Oscar Meyer’s Sizzl, Adaptoys, Lean Cuisine, and Canon for all sorts of popular social media campaigns and other marketing services. 360i consistently proves itself to be one of the best marketing agencies available.

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

Below are a few of the contributing factors that led us to place 360i on our list of top marketing firms.

Scope

While some of the best marketing agencies may corner themselves into one specific segment of the market, 360i can do a little bit of everything. Whether you’re interested in marketing strategies for your company or just need to hire someone for marketing services, 360i won’t disappoint with their exhaustive list of marketing services.

Consider hiring them as one of your marketing firms for:

  • Social marketing
  • Search marketing
  • Consumer insights
  • Measurements and analytics
  • Marketing strategies
  • Mobile marketing
  • Influence marketing
  • Media planning and buying

Those brief category descriptions just barely scratch the surface of the detailed services they can offer you. Your business is in good hands with one of the best marketing firms available and a nearly endless list of marketing services.

Education

It isn’t just 360i’s marketing services that have named it one of the top marketing firms. They also run an educational component known as 360iU to help other marketers keep up with consumer demands and desires. Featuring workshops, videos, reports, and other forms of curriculum, they are proactive in understanding consumer behaviors.

This can be helpful for those wanting to use 360i as one of the top marketing agencies but plan to execute their plan themselves. They can learn more about the ideology behind marketing strategies and then implement the marketing services in-house instead of hiring a marketing firm.

They also host an invite-only conference for clients featuring speakers on leadership and change management known as Summit. It provides a fun and casual opportunity to associate with other businesses. You may learn valuable industry insight or knowledge as you network and sit through workshops and speakers.

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Blue Fountain Media Review


Around for more than a decade (founded in 2003), founder Gabriel Shaoolian has built one of a number of award-winning top marketing agencies. From the Interactive Media Awards to the AVA Awards and with press in the New York Times, USA Today, Bloomberg Businessweek, and the Wall Street Journal, they have high levels of exposure and experience across tons of industries. Big names on their client list include P&G, NASA, AT&T, AOL, and the NFL, among others.

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

To understand how Blue Fountain Media came to be named one of the top marketing companies on AdvisoryHQ’s ranking, see the details below.

Specialty

Specializing in website design, digital marketing, and mobile apps, Blue Fountain Media is an online marketing agency focused on digital growth. They can assist with marketing strategies to help you figure out where you’re going and help you to more clearly identify your brand and plan specific campaigns.

While other marketing companies may prefer to choose just one specialty, Blue Fountain Media does anything you can imagine online. Whether you need assistance with website development, app development, e-commerce design, or video production, Blue Fountain has graphic designers and web designers on staff.

If you need creative design for a logo, business cards, print advertising, postcards, direct mailings, or any other sort of print marketing materials, you can order these also. Their primary service is on website design and digital marketing, but they still quote clients on print materials as well.

Client Size

Blue Fountain Media may be one of the best marketing firms, but they aren’t persnickety about client recognition. They are equally thrilled to have your business whether you are well-known or a small start-up. Aiming for return on investment, their goal is to help build a brand regardless of how recognizable it may be currently.

Experience

With the number of clients that Blue Fountain Media maintains as one of the best marketing firms, they also have data to back up their claims for success. On their website, you can browse through a number of specific case studies that show the increase in social referral traffic, conversion rates, unique site visitors, and the decrease of paid search cost per conversion, among other statistics.

You can browse through the marketing services they completed for other companies as one of the top marketing agencies, as well as see the end results.

You can also see what projects they completed from marketing strategies all the way through completion of the marketing services. Not only might this give you ideas about your own business marketing, but it helps you to compare their style with other marketing firms.



FCB Review


Boasting an extensive history that can be traced all the way back to 1873, FCB has been around in the world of marketing agencies for more than a century.

Foote, Cone & Belding has calls itself a “local global agency network” because of its presence in the community and around the globe, which contributes to its status as one of the best marketing agencies.

They claim that client lists aren’t necessarily important, but they definitely have quite the list of notable clients, featuring Clorox, Nestle, Nivea, Boeing, and Coca-Cola, to name a few.

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Image Source: FCB

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

Interested in how FCB made it onto AdvisoryHQ’s list of the top marketing companies? Take a look at these reasons we called it one of the best marketing agencies.

Marketing Services

The most important thing to consider when looking at the best marketing firms is whether their work will fit what your company needs at the moment.

Like many of the other top marketing agencies on our ranking, FCB has a pretty extensive list of marketing services available to their clients:

  • Advertising
  • Digital, social media, and mobile advertising
  • Healthcare marketing
  • Brand consulting
  • Strategic analytics and planning
  • Retail and shopper marketing

That in no way concludes their lengthy list of options, but it does show that they have an impressive scope of work. They retain more than 8,000 employees to meet a variety of strategy, planning, and advertising needs.

Customer Service

FCB landed on our list of the top marketing agencies because of its global accessibility. When they refer to themselves as a “local global agency,” it really couldn’t be truer. In fact, they have more than 120 offices spanning eighty countries.

You can meet them in-person in North America, Africa, Europe, the Middle East, Latin America, and Asia. No matter where you or your company goes, you can find a marketing agency office somewhere close by.

They work their marketing strategies around the idea that companies need to change a consumer behavior. They begin with the question, “What behavior do you want to change?” FCB is one of the top marketing firms because it is goal-oriented for clients, and the company strives to achieve its motto: “being brave together.”

Their colorful webpage indicates that they believe in brave and bold choices. They even mention that they aim to do something unique that has yet to have been done previously. If you or your company are looking for a marketing agency that wants to craft something one-of-a-kind, FCB may be the right marketing agency for you.

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Ogilvy & Mather Review


Ogilvy & Mather has gone from a one- or two-man operation to one of the top eight best marketing firms in the world by size.

Featuring more than 450 offices across more than 150 cities, Ogilvy & Mather is a force to be reckoned with. Since 1948, founder David Ogilvy focused mostly on building brands through advertising and slowly built up a reputation as one of the top marketing companies.

They’ve now worked with a client list that includes American Express, Barbie, Dove, IBM, and Kodak, among other big-name companies.

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Image Source: Ogilvy & Mather

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

Find out why AdvisoryHQ decided to place Ogilvy & Mather on our list of the top marketing firms below.

Marketing Services

Ogilvy & Mather features an even more extensive list of services than the other companies listed on our ranking of top marketing companies. In fact, they have more than 65 different items that they are equipped to assist with. To highlight a few, they offer digital marketing, public affairs, sales acceleration, retail design, and loyalty marketing.

One of their more interesting offerings is crisis and issues management. This isn’t a service offered at most of the best marketing firms so it’s important to make note of it. Has your company recently undergone a crisis that could use some management? Ogilvy & Mather can assist you in creating marketing strategies to offset any crisis that may affect the reputation of your brand.

Locations

Knowing that you’re never far from an office where you can meet face-to-face with marketing agencies is a big benefit. It can be difficult to discuss visual changes you would like to see made on advertisements over the phone, and it definitely lends an air of credibility to be able to visit marketing companies in-person at a real office.

You will find Ogilvy & Mather on just about every continent: North America, Europe, Africa, Asia, and Australia. In North America alone, they feature at least fourteen separate offices in big cities such as Chapel Hill, Denver, San Francisco, Detroit, and New York.

Charity Work

While completing charity work is not necessarily a requirement to become one of the top marketing companies available, it might be something to consider, particularly for non-profit organizations. Each year, Ogilvy & Mather completes a host of pro bono work for pressing social issues. The work is published (along with the all-important case studies and results) in the annual gallery.

Even if the charity work doesn’t fit the needs of your personal company, you may want to flip through to see the results. The number of impressions and the money raised for many of these organizations is impressive. They have won several Cannes Lions awards and Clio awards for their work.

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R/GA Review


R/GA has a wide scope of work that they can offer as one of the top marketing firms. This online marketing agency brings the best of the best to the table in terms of digital marketing and motion graphics for your business. They’ve worked with companies such as Disney, Netflix, McDonald’s, and Old Navy.

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Image Source: R/GA

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

See a handful of the top reasons that AdvisoryHQ considered R/GA as one of the best marketing agencies.

Marketing Services

While many of the other top marketing firms feature digital media marketing and print marketing, R/GA has a slightly different specialty. R/GA is a marketing agency that focuses primarily on motion graphics.

If you need a live-action film or a commercial, R/GA is a top marketing firm that specializes in these sort of marketing services.

To date, they have produced more than 400 feature films and 4,000 commercials.

In fact, they helped to create the Superman movie, The World According to Garp, Home Alone, and the original Ghostbusters. In more recent years, they helped to develop music videos, sporting goods commercials, Target commercials and motion graphics, and sports car commercials.

R/GA calls themselves the “agency for the digital age” because of their sharp focus on the digital world and what comes next. If you are focusing more on print materials or other marketing services, R/GA may not be top of your list of marketing companies.

Technology

R/GA is involved in far more than simply marketing. They are one of several marketing companies who recognize that our society has become connected in ways previously unseen. In light of that, R/GA has adapted what they do to help other companies develop more connected devices.

A recent example of a connected device that they assisted in developing is the Nike Plus and Nike Fuel Band. Both are connected to GPS to track runs and fitness levels, then transfer that data to a smartphone. Their technological gurus help to create brands, link them to consumer behavior, and create programs and features that help them meet their goal.

Locations

While they may not be as prevalent across the globe as many of the other top marketing firms on our ranking, R/GA still has an extensive global presence. Their offices stretch from North America to Asia, with stops in Europe and South America along the way.

You may have to travel to a major city in order to have a sit-down meeting with this online marketing agency, but that is generally the case for top marketing firms. Unless you’re lucky enough to already be situated close by, it may require a lengthy trip.

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Wieden + Kennedy Review


Spanning across eight cities for a diverse cultural and artistic influence, Wieden + Kennedy has a number of unique features not utilized by many of the best marketing agencies.

For example, you can enjoy their blogs, radio programs, and entertainment programs.

They have worked with the likes of Herbal Essences, Nike, Old Spice, and Yoplait, to give you a small sample of their extensive client list.

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Image Source: Wieden + Kennedy

Key Factors that Enabled this Company to Rank as One of the Best Marketing Firms

Read a few of the reasons that AdvisoryHQ felt that Wieden + Kennedy deserved to make our ranking of the best marketing firms.

Marketing Services

With their expansive territory, Wieden + Kennedy have produced an equally diverse portfolio for their big-name clients. They have created music tracks and films, but many of the samples under their work list feature short commercials (including the “Thank You, Mom” commercial from P&G that aired during the 2016 Rio Olympics).

It appears that if you are interested in videography from one of the top marketing firms, Wieden + Kennedy would be an excellent option to consider.

On their page, you can even filter through their various locations to see which offices produced works most similar to the marketing services you are looking to employ. Their portfolio is fairly lengthy with plenty of examples to showcase their work beautifully.

Diversity

Wieden + Kennedy operates several branches, each of them with a different style and, it seems, a slightly different specialty. For example, their Portland office also features the Portland Incubator Experiment to link Wieden + Kennedy with tech entrepreneurs. This duo works toward creating platforms, social hubs, and more.

The Amsterdam office does things a little bit different with an apprenticeship program—the Kennedys. They round up a diverse group of multi-talented artists to work with their creative team.

These individuals could be writers, video game designers, artists, photographers, or have any other discipline. The Delhi office runs an art collection through the W+K Exp, which tries to put affordable art into the hands of everyday individuals.

The different creative avenues that Wieden + Kennedy continue to explore are vast and eclectic. However, they have interests in what seems to be most segments of the creative community, which is part of what makes them one of the best marketing agencies.

Transparency

While it’s understandable that many marketing firms may not show their full staff on a website, it is a nice touch to be able to put a face to a name.

Even an online marketing agency can add personal touches, and this sincere thought toward helping customers and clients to connect with their workers is a part of what makes Wieden + Kennedy one of the top marketing companies.


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Conclusion: Which of the Top Marketing Companies Is for You?

Hiring a new team of professionals to come on board to help boost your business can be scary. You never know what the end result might look like if you don’t hire one of the top marketing agencies around.

The best marketing agencies should be able to walk you through the entire process of whatever your needs may be. But how do you decide which of the top marketing agencies is the best fit for your business?

You may need to start by asking yourself a few honest questions regarding your current business setup:

  • To what extent do you need help putting marketing strategies in place?
  • What types of marketing services do you feel your company is most in need of (social media management, website design, print items, etc.)?
  • Do you prefer a marketing agency close to you, or are you okay working with an online marketing agency?
  • What consumer behaviors do you need to change or encourage with your marketing services?

By answering these questions with detailed honesty, you can reach a much more accurate conclusion of which of these top marketing companies most closely aligns with your needs.

While they all produce quality work, their unique differentiation is where you will need to assess which of the best marketing firms matches up with the personality and business needs of your own company.

Hiring top marketing firms is definitely a worthwhile investment of your income.



AdvisoryHQ (AHQ) Disclaimer:

Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ's affiliates. Click to view AdvisoryHQ's advertiser disclosures.