NewChic Reviews | Is NewChic Legitimate or is There a NewChic Scam? Everything You Need to Know about NewChic

In a world where fast fashion is king, and your next killer closet staple is available through the click of a button, offering trendy styles at cut-rate prices has become a global retail standard.

The internet has made the retail world smaller and offered shoppers a world-wide marketplace where they can find cheap deals on all kinds of fashion, electronics, and home products.

It’s easy to get caught up in the immediate desire to get a great deal, but you should first stop and consider if NewChic clothing and accessories are worth it.  

Is NewChic safe? Are the majority of NewChic reviews from customers positive or negative? Is NewChic legit? Could you be buying into a NewChic scam without realizing it?

If you’re asking yourself these questions, you’ll want to read on.

Our NewChic review will give you all the answers to those important questions and the information you need to make smart decisions while shopping online.

We’ll take a close look at NewChic customer reviews to help you determine whether NewChic clothing is worth the price. We’ll also answer the question, “Is NewChic legit?” and explore whether you should be worried about a NewChic scam.

is newchic legit

NewChic Clothing, Shoes, and More

Multiple e-commerce retailers are working to earn your dollars by promoting deep discounts on trendy clothing and on-style accessories to build a wardrobe on a budget.

One of the popular sites taking advantage of this shopping trend is NewChic.

If you love a good deal on new, chic clothing, then the banners offering women’s fashion starting at $2.99 and shoes for 70% off will definitely catch your eye. But, how much can you trust these rock-bottom prices?

See Also: Rosewe Reviews (Warning) | The Truth About Rosewe Clothing (Is it Legit? Safe?)

NewChic Company Review | Is NewChic Legit?

NewChic clothing company was founded in 2015 and is based in Hong Kong. However, it was difficult for our Editorial team to find information on the history of the company on the company’s website other than the company started “with a beautiful vision to make high fashion affordable for everyone.”

Shoppers can find a wide array of products on the site, including cosmetics, shoes, dresses, jackets, purses, kid’s clothing, and even home décor.

Although there are plenty of low-cost options on, how can you tell if NewChic is legit? In the sections below, we’ll examine whether NewChic is legit by looking at the company’s locations, social media presence, and affiliations.

Where is NewChic Located?

In researching the question, “Is NewChic legit” we took a look at where the company is located. Our review found that, although the company lists a London billing address, their operating address is in Hong Kong.

We also found another shipping address for returns listed in Guangdong, China, which is likely the location of their warehouses.

Multiple addresses can certainly be confusing from a shopper’s perspective, but not entirely out of the ordinary for overseas fashion retailers selling globally. As such, having multiple addresses does not mean that the NewChic clothing brand is not legit.

In addition to their main website, they also have an international site at

Social Media Presence

A good way to determine whether the NewChic company is legit is to look at how they interact on social media. Are they responding to customer inquiries? Do they post fresh content regularly? If they do, these are both signs that may point to a legitimate company.

Our review found that the company is active on a surprising number of social media platforms, including:

  • Facebook: @LoveNewChic
  • Instagram: @newchic_official
  • Pinterest: @newchicstylist
  • YouTube:
  • Snapchat: @newchicfashion
  • Twitter: @LoveNewchic

The company posts regularly and replies to comments, keeping an open line of communication with shoppers. With their regular postings and well over a million followers and friends on the combined platforms, it’s safe to say that yes, NewChic is legit.

NewChic & Banggood Confusion

Interestingly, while researching the website domain, our NewChic review found that the company’s administrative emails are connected t0 Does this mean that NewChic and Banggood are the same company?

A conversation on SaleHoo regarding NewChic’s dropshipping program sheds some light on the situation. A representative from NewChic explains that the two companies are “business partners owned by different bosses but located in the same building.”

In the same thread, NewChic customers express frustration over receiving packages labeled “Banggood”, and confusion over being forwarded to Banggood customer service.

So, it appears there may be some type of overlap between the two retailers. While NewChic is largely focused on trendy fashion, Banggood appears to be more focused on electronics, home goods, and a variety of other non-apparel items.

Both Banggood and NewChic are legitimate companies in the basic sense — they are actual companies with real addresses and real products — but it is confusing and possibly concerning that one company would be shipping for the other without fair warning to the consumer.

For some shoppers, the failure to disclose a connection between the two may decrease the overall legitimacy of NewChic.

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NewChic Review | NewChic Affiliate, Dropship, and Wholesale Programs

In NewChic reviews of additional offerings, we found that the site has programs for

  • Site affiliates
  • Resellers that want NewChic to dropship
  • Those wishing to purchase in bulk at wholesale prices

That the company takes the time to put together and administer these three programs does lend more legitimacy to NewChic and allays some of the fears of any NewChic scam.

Here is a brief overview of each of the three programs offered by this budget retail site.

NewChic Affiliate Program

For those wanting to promote NewChic and get paid a commission, the NewChic affiliate program offers a chance at earning some referral fees. The program is free to sign up for.

NewChic affiliates earn up to 16% commission for referring traffic using an affiliate URL. They can also receive free review samples in order to provide a NewChic review.

NewChic Dropship Program

The NewChic dropship program is for website owners that would like to sell apparel on their site without dealing with purchasing merchandise, warehousing, and shipping.

They can get unbranded images of NewChic fashions and the company will ship directly to their customers, without the NewChic branding. The reseller website owner then earns money on items sold.

NewChic Wholesale Program

For resellers that want to go a step further and purchase NewChic items in bulk to a warehouse and sell either online or in a physical shop, they can sign up for the wholesale program.

Purchasing NewChic clothing wholesale means a reseller can buy for up to 35% off the already low list prices, enjoy exclusive deals, and gain access to their online Wholesale Center.

NewChic Review | NewChic Customer Reviews on SiteJabber

Approximately 1,990 shoppers have left reviews of their experience with NewChic clothing on review website SiteJabber.

With 902 1-star NewChic reviews, 661 5-star NewChic customer reviews, and 427 reviews for NewChic ranging from 2 to 4 stars, the company has an overall rating of 3 out of 5 stars.

Positive NewChic Reviews

Interestingly, the majority of positive reviews praise the customer service, rather than the quality of products. Many shoppers describe receiving refunds for delayed shipments or shipments that never arrive.

For example, one recent NewChic review says:

I’ve ordered shoes which I didn’t received. I was pleasantly surprised, when they returned the money to me, without problem. I recommended this site to shop.

In a similar review, another shopper says:

Ordered a lovely warm looking coat that didn’t arrive. Each time I emailed the company referencing this I was immediately sent apologetic and polite email.

After waiting the agreed extra time, as soon as I said that I wanted refund I was told it would be through in 72 hours. In fact, it was refunded within only 24. I’d have no hesitation in using New Chic again and cannot fault their customer service.

A shopper that received shoes that were two sizes off the size they needed also noted the easy resolution and excellent customer support:

NewChic sent me a new pair as soon as I sent a copy of my return postal receipt. They communicated very well, answered every email straight away.

While NewChic customer reviews do seem to applaud their customer service policies, it’s worth mentioning that there are a significant number of reviewers that report shipping issues. Even if the customer service team is top-notch, the hassle of dealing with missing shipments may not be worth it for some shoppers.

Negative NewChic Reviews

Many of the critical reviews on SiteJabber address issues with product quality, sizing, delivery, and customer service. For example, one NewChic reviewer says:

The clothes are nothing like pictures, the sizing is way off, the quality is poor, the delivery is beyond a joke, they take payment straight away and send 8 weeks later. Returns and refunds are nonexistent.

Generally speaking, shoppers leaving negative NewChic reviews express extreme frustration, and in some cases, even outright anger. While this is not entirely uncommon on review sites, it is worth mentioning that some shoppers have experienced serious issues with their orders.

For example, one shopper calls the company “NewFraud,” saying that upon receiving women’s shoes instead of men’s shoes, customer service was “unapologetic and uncooperative.”

Another shopper expresses frustration over having to “jump through hoops” to return clothing, including taking photos, contacting customer service, and paying for return shipping to China.

Related: The Truth about IVRose Clothing (Reviews) | Is it Safe? Legit? A Scam?

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NewChic Review | Reviews on TrustPilot

Currently, there are approximately 3,594 NewChic reviews available on TrustPilot, giving the site an overall rating of 2 stars out of 5. In total, 27 percent of reviewers rated their shopping experience as “Excellent,” while a full 50 percent described their experience as “Bad.”

NewChic customer reviews

NewChic Reviews on TrustPilot

Positive NewChic Reviews

While reading through 5-star reviews on TrustPilot, we found a significant difference between them and the positive reviews on SiteJabber.

Rather than being heavily focused on great customer service experience, a large number of shoppers applaud the site for quality of NewChic clothing and shoes. Many make comments such as “excellent value” and “love the products!”

The shoes and sandals especially seem to be well received by TrustPilot NewChic reviewers, many of whom note how comfortable they are.

There are also a few mentions of NewChic’s customer support being responsive and helping with exchanges when a product arrived that was the wrong size.

One shopper that accidentally purchased a dress in a larger size than they wanted, noted the ease of resolving the issue with NewChic customer support:

The email contact with the customer service was very nice and very fast. I have returned the dress and have already received the dress in the correct size (within 10 days). I am very satisfied and will buy again at NewChic.

Negative NewChic Reviews

Many critical reviews on TrustPilot deal with customer service issues, specifically where returns are concerned. A common theme is the length of time it takes for refunds to process, as well as the responsibility of the customer to pay for return shipping.

There are also a significant number of negative NewChic reviews that address product quality issues, with a few consumers raising concerns over a NewChic scam.

For example, one NewChic reviewer states:

Trust me on this one. I ordered the fleece waterproof pants. I can say without fear of contradiction that the item I received from China (took 4 weeks to deliver) has utterly no fleece on it. Not a square inch. I believe I could claim – and win in the court of law – that NewChic is engaged in false advertising.

Another reviewer had a similar complaint about misleading advertising that stated a product was pure cotton, but when it arrived, the tag said it was 65% polyester and only 35% cotton.

Other common complaints include products that do not match the advertised photograph, inconsistent sizing, and accepting payments for out of stock products.

We should also note that we did see the company responding to negative reviews of NewChic with an offer to help resolve the issue.

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NewChic Review | Is NewChic a Scam?

Overseas manufacturers like Wish, Liligal, Rosegal, Romwe, and NewChic frequently attract reviews from shoppers accusing the company of running a scam.

NewChic reviews

NewChic Clothing—Plus Size Fashions

Whether it’s due to prolonged shipping, lack of communication, fraudulent charges, poor quality, or sketchy refund policies, it’s rare to find a Chinese manufacturer that hasn’t had at least a handful of scam accusations.

Some of this is due to the difference in customer service in the retail culture between countries, and part is due to serious issues with providing an honest representation on the site of the product that a consumer is actually receiving, once they do receive it.

So, what about NewChic? Should you be worried about a NewChic scam?

On the surface, NewChic is not a scam—there are positive reviews from real people who seem to have had genuinely good experiences. While their return policies are not ideal, they are publicly advertised, leaving the consumer to buy at their own risk.

NewChic Clothing Return and Refund Policies

Unfortunately, NewChic’s return and refund policies are not necessarily created with the customer in mind. If a customer returns an item that does not have a manufacturing defect, the customer is responsible for “both the shipping cost we paid and also the shipping fee you pay to return the item back to us”.

Returns need to be made within 14 days after delivery, and they note that if the item is damaged or the size or color doesn’t match what you ordered, you can get a replacement or a full refund.

What happens if you have another reason for a return? The NewChic policy says that “after auditing your order, we will refund according to your situation.”

There are also multiple refund exceptions, such as earrings and swimwear, for which they won’t offer a refund. Additionally, items must be returned unworn, unwashed, and with original tags.

For many consumers, this generates situations that certainly feel like scams, where obtaining a full refund for NewChic clothing is either incredibly difficult or impossible.

NewChic Clothing Quality Complaints

It’s also worth mentioning that many shoppers have issued complaints about product quality, claiming that NewChic clothing is cheap, poorly sized, and in some cases, unwearable.

We’ve also noted a few examples already where NewChic reviewers stated the item they received was not the item represented on the website and not made of the same materials that were advertised.

Although there does not seem to be a NewChic scam going on, that doesn’t mean that you’ll be getting what you expected. Overall, consumers using should not expect to get the same quality of clothes or customer service as they might from a US-based company.

Read More: (Fashion Nova Reviews) Everything You Need to Know About Fashion Nova

AdvisoryHQ Conclusion: Should You Shop at

When it comes to shopping on, the old adage rings true: buyer beware. In the case of fast fashion from overseas retailers, lower prices don’t always make a purchase worth it.

Ultimately, NewChic isn’t significantly worse than other websites that sell cut-rate fashions that originate from China and other Asian countries.

A positive for many shoppers is that NewChic seems to warehouse and sell the products themselves, rather than simply being a marketplace to connect buyers with sellers. This gives some shoppers comfort to at least know they’re buying directly from the company.

Although there are certainly some shoppers that are satisfied with the site, many had to experience lost or missing packages before leaving a positive review.

Additionally, our NewChic review found a substantial number of disgruntled customers that raise serious questions about multiple different issues including, clothing quality, shipping, and return policies, and customer service.

This can mean that the extra dollars you save on an item, may not end up being worth it if you have problems and have to pay extra shipping to return an item to China or keep a product that wasn’t what you thought.

If the low prices and positive experiences of some customers encourage you to want to give the site a try, then just go in eyes fully wide-open, understanding you’re taking a risk to get that seemingly great deal.

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