Intro: Is The Wish App Legit? Is It Safe? | What You Need to Know Before Using the Wish App 

“Wish—Shopping Made Fun” is an app that links you to popular fashions with incredibly low prices. If you’ve seen the app from, then you may have wondered, “Is the Wish app legit?” and “Is the Wish app safe?”

There have been millions of downloads of the app, so it is definitely a trending shopping platform. With its growing popularity, we wanted to create our own Wish app review to answer the below questions:

  • Is Wish a safe app to use?
  • Is the Wish app real and safe for your credit card?
  • Is Wish a legit app?

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In this article, we are going to delve into the security of the Wish app and see what users are saying about it, both positive and negative. 

We also look behind the app to the company itself to see who founded Wish and what employees say about it, to help you know if the Wish app is a scam or not before you shop.

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Is the Wish App Legit? | Company Details

To get a better idea of who is behind and to answer the question, “Is the app Wish legit?” we started by researching ContextLogic, the start-up company that began Wish in November 2011.

The founders are Danny Zhang, Chief Technology Officer, and Peter Szulczewski, CEO.

According to an article in the Wall Street Journal, Wish raised $50 million from venture-capital investors such as the Founders Fund, Formation 8, GGV Capital, and Yahoo co-founder Jerry Yang, among others.

The company is based in San Francisco, California, and connects shoppers to sellers with amazingly well-priced goods from all over the world, but mainly China and other Asian countries.

They are aiming to be a major online shopping portal similar to Amazon or Alibaba. In an interview with Recode, their CEO, Peter Szulczewski remarked, “We think we’re going to be the second or third trillion-dollar-a-year marketplace.”

So, we can already answer yes to the question, “Is the Wish app real?” because it’s already made the company founders very rich, and the company continues growing in its bid to become a major online retail giant.

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Is Wish a Reliable App? What Are Users Saying in Their Wish App Reviews?

When seeing the Wish app in either the iTunes store or Google Play store, you may have wondered, “Is the app Wish safe?” or “Is the Wish app reliable?”

There are so many shady apps out there that it can cause a person to pause before they download one onto their mobile device.

Let’s take a look at what users of iOS and Android devices are saying about the question, “Is Wish app safe?”

We are going to break it down into Wish app reviews for both iOS and Android platforms. 

Wish App Reviews | iOS Users

We are going to start by taking a look at how users of Apple’s iTunes store for the “Wish—Shopping Made Fun” app are answering, “Is the Wish app safe?”

Wish app reviews and ratings on iTunes are currently at 4.5 out of five stars with a total of 135,576 ratings.

The app is free and is for both the iPhone and iPad and requires iOS 8.0 or later. You may have to login to iTunes to see all of the Wish app reviews.

When looking only at Wish app reviews addressing the question, “Is Wish app safe?” or “Is Wish a reliable app?” we find that overwhelmingly people say the app works very well, even those that have other issues with products or shipment.

  • One of the 5-star comments said it was “a great app,” but for the buyer to beware. They had issues with cheap product quality and sizes being too small.
  • Another Wish app reviewer who also gave 5 stars said, “So far I love the app. It’s very easy to use.” The reviewer also found that the app made it very easy to read product reviews and see the photos that other users upload of items they’ve bought and received.
  • A user who had a problem with the app said, “It needs an update. I can’t delete anything.” But still, they gave a 5-star rating.

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Wish App Reviews | Android Users

The users for the Android version of the “Wish—Shopping Made Fun” echo the same types of sentiments as those with the Apple version.

When answering, “Is the Wish app safe?” and “Is the Wish app reliable?” most seem to say yes—for the app itself. The app has a 4.5-star rating out of five stars with a total of 3,575,210 ratings.

The app is free and requires Android 4.1 or later. You may have to login to the Google Play store in order to see all the Wish app reviews.

Users had the same types of ups and downs with shipping and quality of the purchases when trying to answer, “Is the Wish app legit?” and “Is the Wish app safe?” But in most cases, they seemed to like the usability of the app.

We did note that there were a few more bug issues reported with this version than we noticed for the iOS version.

  • One of the 5-star Wish app reviewers who thinks the app “is awesome” said she had medical issues, and the app helped make shopping for holiday gifts much easier. She also mentioned it was her favorite app for shopping.
  • A reviewer who gave 4 stars said he had issues editing the wish list and that it “needs several clicks to show up.” It also seems that removed items showed back up on the wish list later.
  • One Wish app reviewer who had some usability issues with the app said that they liked it but didn’t like that the app “constantly reminds you items are left in the cart.” They also wanted to leave feedback without having to receive the item first.

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Is the Wish App Safe? Can You Trust It?

We have all become used to purchasing things using smartphones and tablets these days, but there is still worry about fraud once you enter your credit card details.

When using the Wish app—for the first time especially—it is common to want to know, “Is Wish a safe app?” and “Is the app Wish legit?”

In our research of Wish app reviews from iTunes and Google Play as well as watchdog sites like Better Business Bureau (BBB) and employee review sites like Glassdoor, we looked for the answer to these questions: “Is Wish app a scam?”, “Is the Wish app real?”, and “Is Wish a legit app?”

Is the App Wish Safe? | Android & iPhone

While we did note a small number of negative Wish app reviews related to false charges, such as this one that mentioned “getting fraudulent charges” on a credit card after the customer used the Wish app, these reviews were only a small percentage.

For example, one Wish app reviewer states they loved the app and that anytime there was a problem, “they have immediately refunded my money.”

Even though Wish app reviews have small percentages of customers complaining about fradulent charges, insufficient customer service, or poor quality of goods, these are important considerations that all shoppers should take before using the Wish app.

The vast majority of users leaving Wish app reviews did not seem to have issues paying through the app itself, but any claims of fraudulent charges should be taken seriously before shopping with Wish.

Still, it should be noted that the Wish app reviews are, generally speaking, much more positive than overall reviews of products and services on 

Perhaps part of this is because most Wish app reviews tend to focus purely on functionality rather than product quality or customer service. Since these Wish reviews are meant to discuss software, this makes sense.

As seen by the Wish app reviews pictured below, there are also cases where mobile app users have rated the Wish app before receiving their products, or even before even using the platform to shop.

Although many Wish app reviews issue praise for both the functionality of the app and the products themselves, it is important to note that there are plenty of negative customer reviews that beg the question, “Is Wish a safe app?”

For an in-depth analysis of positive and negative reviews, take a look at the article listed below. 

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Is the Wish App Legit? | Better Business Bureau

This consumer watchdog site gives an excellent A+ rating, which is the highest a company can score.

Reading through the available complaints related to billing/collection issues, it appears that Wish support works to fix any issues related to refunds and billing.

Typically, a business will need to do an excellent job of addressing customer complaints in order to get the A+ rating, so Wish appears to be doing that.

Is Wish a Safe App? | Employees

You can always get an alternate view into a company and the apps it produces by taking a look at what their employees are saying.

The reviews for Wish on Glassdoor are very good, with the company getting a 4.3-star rating out of five, and 75% of employees saying they would recommend the company to a friend.

There is also a 100% approval rating of the Wish CEO, Peter Szulczewski.

8 Things You Should Know When Asking, “Is the Wish App Legit?”

We’ve consolidated all the tips, warnings, reviews and other details we’ve gathered when trying to answer, “Is the Wish app safe?” into the top 8 things you should know before purchasing through the Wish app:

1. The company is legitimate and growing has been growing since first coming on the scene in 2011, and their apps have been downloaded millions of times.

They are a legitimate company that is in good standing with the BBB, whose review gives a positive answer to the question, “Is the Wish app real?”

2. Wish is the middle man

Some shoppers get confused when purchasing through the app, since the company is based out of San Francisco. They are purchasing from a number of other sellers, mainly in China, that Wish connects shoppers to.

This is why people wonder, “Is Wish a safe app?” and why many Wish reviews are negative.

Fraudulent charges have been reported through Wish reviews and Wish app reviews alike, which tend to come from certain sellers who aren’t as legitimate as others.

3. Wish has a Fraud Specialist

We found a job description for a Fraud Specialist at Wish, which should make anyone who is wondering, “Is the Wish app legit?” or “Is Wish a safe app?” feel much better.

This shows that the company knows the importance of watching out for fraud to help safeguard their users.

4. The iOS app looks slightly more stable

When looking through app user reviews to answer, “Is the Wish app reliable?” we noted less bug reports given by users in their reviews in the iTunes store than those in the Google Play store.

Common issues noted were with the wish list feature showing items that had previously been deleted and the app being difficult to use.

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5. Users seem to love Wish features

Many users praise the app in their Wish app reviews, even those who have issues with orders.

The main features that users love include the ease of scrolling through the items (some even say it’s addicting), how simple it is to place an order, the customer support feature, and the user photos that people upload as product reviews.

6. Be careful when ordering products

We see the same shopping issues whether someone is using the app or the website to get a great deal from Wish, and some of these are the reason people ask, “Is the Wish app legit?” and “Is the Wish app safe?”

Many people are quite happy getting great deals on great clothes, but when issues are reported, it is usually related to long shipping times, poor clothing quality, or sizes being smaller than expected.

7. Customer service is limited

By this, we mean that Wish customer service is available purely by email ([email protected]) or through an electronic form, found either on the website or through the app.

The company does have a customer service line listed alongside their California office address. Upon dialing the number, however, customers are directed to submit their concerns online or via email.

While it isn’t uncommon for online retailers to use email as a primary means of customer service, it’s worth noting that this seems to be the only option for customers looking for assistance with Wish shopping online. 

This could potentially be frustrating for customers who are trying to resolve an issue, since there is no way to speak to an actual customer service representative–or directly to the sellers themselves.

8. Wish looks to be headed in the right direction

It seems like Wish is working to address questions like, “Is Wish a safe app?” and “Is Wish app a scam?”

They do an excellent job of addressing customer complaints online and are making efforts to police any fraudulent merchants. Our Wish app review also found that the company is working to improve shipping times, which generates the majority of customer complaints.

In December of 2016, the company announced that they would be investing in additional warehouses across the globe, effectively decreasing wait times for shoppers.

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Conclusion—Is Wish a Safe App?

The app for Wish gets high marks in its reviews and shoppers find it very easy to use. Some shoppers who would positively answer, “Is Wish app safe?” say that scrolling through fast-fashion clothes and low prices can be addictive.

As with any type of international shopping, you should read the reviews thoroughly before entering your payment information.

While many Wish app reviews from shoppers say that the app makes it easy to read reviews on shops and individual items, there is always another side to consider. There are plenty of reviews stating that items don’t match the description, quality is low, or that the items never arrive at all.

People who are wondering, “Is the Wish app legit?” will be happy to know that yes, Wish is a legit company with a legit app.

However, for those asking “Is Wish a safe app?” it is important to state that there are both positive and negative Wish app reviews on this front. Shopping online is always a risk, but any instance of fraudulent charges should give shoppers pause.

Ultimately, the buyer needs to beware with any online company, especially those with overseas ordering, but the Wish app is definitely winning loyal fans around the world.

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