HomeLight Review | The Truth about HomeLight
Whether you are a first-time home buyer or looking to put your home on the market, finding the right real estate agent is crucial. The best real estate agents can ensure that the process of buying or selling a home is time-efficient, affordable, and most of all, as stress-free as possible.
How can you find real estate agents that are professional, honest, and most of all, reliable? HomeLight is an online database that instantly connects buyers and sellers with top-notch real estate agents in their local area.
But what is HomeLight and how does it work? Is the HomeLight search engine free to use? What sets HomeLight realtors apart from other local databases? Will a HomeLight referral connect you with the best real estate professional for your needs?
In our HomeLight review, we’ll take an in-depth look at everything that HomeLight agents have to offer to help you make the best decision for your home buying or selling needs. We’ll also look at HomeLight reviews from actual customers to determine whether HomeLight realtors truly deliver the most convenient and professional experience.
HomeLight Referral & Realtors
HomeLight Review | What is HomeLight? How Does HomeLight Real Estate Work?
If you’ve never heard of HomeLight, the first questions to ask are: What is HomeLight and how does it work?
With company headquarters in California, HomeLight uses data from over 2 million agents, over 200,000 brokerages, and 29 million transactions to connect users with top real estate agents in their area.
HomeLight realtors are selected based on their skills, experience, sales data, and customer reviews. This makes it easy for buyers and sellers to connect with HomeLight agents that have demonstrated real results.
How Does HomeLight Real Estate Work?
Our HomeLight review found that the program applies historical data to fit each user’s unique needs. To generate a list of HomeLight agents, users provide the following data:
- Location—This generates a list of HomeLight agents with specific expertise within your desired location.
- Buy or sell—HomeLight realtors are filtered by their historical expertise with buying or selling homes.
- Property type—This is particularly important for users that want to sell their home, since staging various property types relies on different skill sets.
- Price—First-time home buyers and luxury home buyers likely have drastically different budgets, making it important to find HomeLight agents that have experience working within your specific budget.
- Agent type—Whether you value relationship-building or someone who can get the job done within a tight deadline, HomeLight can find the right real estate agent for your needs.
Your personalized HomeLight real estate search allows you to view each agent’s expertise and past experience in detail, including:
- Ranking compared to other local agents
- Geographic expertise and transaction data
- Recent listings each agent has completed
- Educational background and bio
- Customer reviews from actual buyers/sellers
- Transaction volume by year for each real estate agent
While searches do not currently include rental agents, our HomeLight review found that this is an upcoming feature that may be available within the near future.
HomeLight Review | Are Searches for HomeLight Agents Free? (Warning)
Whether you are buying or selling a home, HomeLight referrals to top-performing agents are free to generate, providing an affordable option for anyone to find the right real estate agent.
However, our HomeLight review did find that there is an underlying “cost” to using the HomeLight real estate agent database: your personal information. As a word of caution, before viewing your personalized list of real estate agents, you will need to supply your name, email address, and phone number.
According to the Terms of Service, providing this information automatically authorizes HomeLight and their real estate partners to contact you via “phone, email, mail or other reasonable means.” Even if your phone number is on a Do-Not-Call list, you may still receive communication about your HomeLight real estate search.
For users that are simply testing the waters of buying or selling—and do not want to receive calls or text messages—this means that HomeLight referrals may not be the best option.
All-in-One Change Management Tools
Top Rated Toolkit for Change Managers.
Get Your Change Management Tool Today...
HomeLight Reviews | Better Business Bureau
HomeLight has an A+ rating on the Better Business Bureau and has been accredited since 2015. With a total of 70 reviews, 93 percent of HomeLight reviewers reported having a positive experience with their HomeLight real estate search.
Many positive HomeLight reviews come from sellers that had previously tried to sell their home through multiple realtors with no luck. In fact, one HomeLight reviewer states being able to sell their home in less than 1o days after connecting with a HomeLight referral.
One HomeLight reviewer says:
Homelight’s service made screening realtors quick and I felt confident that with Homelight’s screening of candidates I was sent someone I could count on- and I was! If I had to recommend a service for quickly finding a competent realtor, it would be Homelight.
Common points of praise between positive HomeLight reviews on the BBB include:
- Fast, convenient process
- Able to be connected with skilled, trustworthy realtors
- Quick and reliable communication
- Great for first-time and seasoned home buyers
Critical HomeLight reviews are few and far between. The Better Business Bureau has only five negative HomeLight reviews and six complaints since 2015.
Our HomeLight review found that complaints typically revolve around issues with being contacted by realtors or real estate agencies as “unwanted solicitations.” One complaint also stated not being contacted at all, while a few others came from agents that had not signed up to be listed within the HomeLight real estate database.
Negative HomeLight reviews address the following issues:
- Poor experience with HomeLight referrals due to not finding the right agent
- Lack of customer service to help with customer glitches
- Contact information being given out to real estate agents
HomeLight Reviews | HighYa
HighYa has over 130 HomeLight reviews, giving the website a total rating of 4.6 out of 5. 89 percent of HomeLight reviews are positive, with many users praising the service for its ability to connect them with top-notch realtors.
Common points of praise among positive HomeLight reviews include:
- Easy-to-use search engine
- Friendly customer support
- Ability to connect with dedicated, experienced local realtors
- Stress-free experience for buying or selling a home
Many critical HomeLight reviews come from 2017 and earlier and state usability or accuracy issues from both ends (home buyers/sellers and real estate agents creating a profile). According to responses from customer support, these are issues that have since been resolved with new updates to the search algorithm and client portal.
Conclusion: Is a HomeLight Real Estate Search Worth It?
With a strong history of positive user experiences, the HomeLight real estate engine is a great way to connect with qualified, experienced real estate agents in your local area.
Our HomeLight review found that users should be prepared to give out their contact information with the expectation of connecting directly with a real estate agent. HomeLight is designed to not only show search results, but to also bridge the gap of communication between real estate agents and potential clients, earning the company an overall 5-star rating.
Are you searching for the right real estate agent to sell your home quickly and efficiently? Have you been thinking about purchasing a home, but don’t know where to start?
If so, you might want to consider getting a HomeLight referral to finally get your real estate goals off the ground!
Rate Table Disclaimer
Click here to read AdvisoryHQ’s disclaimer on the rate table(s) displayed on this page.
AdvisoryHQ (AHQ) Disclaimer:
Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.
Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ's affiliates. Click to view AdvisoryHQ's advertiser disclosures.