How Good is the Hisense Television Brand? Everything You Need to Know is in this Hisense TV Review

Hisense describes itself as the biggest company that you’ve never heard of. While the brand name might not immediately ring a bell, Hisense televisions have made this company one of the world’s largest TV manufacturers.

hisense 32 inch tv

You’ll see their Hisense 65 inch TV, 55 inch TV, and other sizes at retailers like Walmart, Best Buy, and Costco. Hisense products, including their high definition TVs and home appliances, are sold in over 130 countries.

But, is Hisense a good TV brand? Can you trust Hisense’s TV quality? How does the price compare with other well-known brands on the market?

Before you spend hundreds or thousands of dollars on a new television, you want to be sure you’re making a solid investment that will last and give you the high definition viewing you expect.

In this AdvisoryHQ News Hisense TV review, we’ll take a look at multiple screen sizes from 32 inch to 65 inch. You’ll see what users had to say about the quality and reliability of each model in Hisense TV reviews.

You’ll also find a comparison between Hisense TV price and other top brands on the market. And as a bonus… what is 4K TV  or UHD anyhow? We’ll explain all those TV acronyms too in our Hisense brand review.

AdvisoryHQ Hisense TV Reviews | Who is Hisense?

Hisense televisions are a product made by Chinese multinational, Hisense Co. Ltd. They’re based in the Shandong province of China and also have production facilities in Europe, Central America, and South Africa. They’re owned by the Government of China.

While they may not be an instantly recognizable brand here in the U.S. they’ve been around since 1969 building the Hisense products brand. They are the #1 television brand in China, Australia, and South Africa.

Samsung has long dominated the US TV market, but the low price of Hisense televisions have helped them grab market share and they’ve been gaining in popularity on the western side of the globe over the last few years.

Besides Hisense TVs, the company manufactures a variety of appliances & accessories, including:

  • Beverage Chillers
  • Dehumidifiers
  • Fridges & Freezers
  • Portable Air Conditioners
  • Sound Bars

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Hisense Smart TV Review | Television Terms Overview

Before we get into our detailed Hisense TV reviews for several sizes of their televisions and whether people think Hisense is any good, we’ll give an overview of all those television acronyms that you see advertised.

Whether you’re looking for a Hisense 32 inch TV, a Hisense 55 inch TV or one of their other sizes, you’ll find several different models to choose from. And you’ll see all the typical television acronyms like UHD and HDR, along with terms like “Android TV” or “4K TV.”

So what does all that mean and how can you tell, “Is Hisense a good TV brand for your needs?”. We’ll explain several of those terms below.

What is HDR?

HDR stands for high dynamic range and it’s a newer technology to improve the visual experience. It expands the range of both contrast and color, allowing bright areas to be brighter and images to have more color depth.

What is 4K TV?

4K TV is about 4 times the resolution of a 1080p high definition (HD) TV. It displays about 8000 pixels for a crisper picture and better Hisense TV quality, especially in the larger screen sizes. It’s considered a more professional cinema standard display.

What is UHD?

UHD stands for Ultra-high-definition. It’s a digital TV display format that is more of a consumer type display, but you’ll often see the term used interchangeably with 4K. Most TV manufacturers now use “4K UHD” as a single description that notes the higher visual quality with a minimum resolution of 3,840 pixels by 2,160 pixels.

Roku or Android TV

When you see the term Roku TV or Android TV in Hisense products listing it means that the television comes with a built-in integration with one of those services.

In the case of Roku, you’ll have their streaming service included. With an Android TV, you’ll have Google Assistant and compatibility with Alexa Devices.

hisense 65 inch tv

What is a Smart TV

Strolling down the aisle of Best Buy, you may see a Hisense 50 inch regular TV and a Hisense 50 inch smart TV, so what’s the difference?

A smart TV typically refers to televisions that are web-enabled and can respond to voice commands. They often come packaged with video streaming apps and have the ability to automatically update their firmware.

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Hisense 65 Inch TV Review

Now, we’re going to get into the reviews of multiple Hisense television sizes. For each main size, we’ll do a mini Hisense TV review and let you know which features and options are available and what people think about it. We’ll start with the Hisense 65 inch TV size.

Hisense 65 Inch TV Options

You’ve got 8 options to chose from on the Hisense website if you’re looking for a Hisense 65 inch TV.

  • Model 65” class H9100E 4K UHD Android TV with HDR, Google Assistant
  • Model Roku TV 65” class R6E 4K UHD TV with HDR
  • Model 65” class H9E Plus 4K UHD Android TV with HDR, Google Assistant
  • Model Roku TV 65” class R7E 4K UHD Roku TV with HDR
  • Model 65” class H9E 4K UHD Smart TV with HDR, Works with Amazon Alexa
  • Model 65” class H8E 4K UHD Smart TV with HDR
  • Model 65” class H8 series 4K HDR Smart TV
  • Model 65” class H6E 4K UHD Smart TV with HDR

Hisense TV Price Range for 65 inch

You’ll find Hisense 65 inch TVs available at Walmart stores. The Hisense TV price range is from $489.00 to $2,870.15.

Average 60”-65” TV prices per Consumer Reports are from $600.00 to $7,000.00.

Hisense TV Reviews from Owners of 65” Model

We looked over Hisense TV reviews at Walmart to see what people had to say about any Hisense TV problems and benefits. Overall the 65” Hisense TV models get great marks with between 4.5 and 5.0 out of 5 stars.

Here are some of the pros and cons noted in Hisense brand reviews.


  • Very nice picture
  • Easy to set up
  • Great value


  • Remote doesn’t work well
  • Sound problems

Hisense 55 Inch TV Review

Going one size down to the Hisense 55 inch TV, there are 7 model choices. These have many of the same features as their other television models, such as their patented ULED™ technology that makes images “stunningly vibrant and lifelike.”

Hisense 55 Inch TV Options

  • Model 55” class H9E Plus 4K UHD Android TV with HDR, Google Assistant
  • Model Roku TV 55” class R7E 4K UHD RokuTV with HDR
  • Model 55” class H9100E Plus 4K UHD Android TV with HDR, Google Assistant
  • Model Hisense Roku TV 55” class R6E 4K UHD TV with HDR
  • Model 55” class H9E 4K UHD Smart TV with HDR, Works with Amazon Alexa
  • Model 55” class 4K UHD Smart TV with HDR
  • Model 55” class H6E 4K UHD Smart TV with HDR

Hisense TV Price Range for 55 inch

Walmart also carries the Hisense 55 inch TVs and the price range for their available models is between $378.00 and $859.99.

Average television prices for a 55” to 59” per Consumer Reports are from $450.00 to $2,500.00.

Hisense TV Reviews from Owners of 55” model

Hisense smart TV reviews for the 55” model came in a little lower than the 65” We looked at models with more than 1 review and they ranged between 3.7 to 4.1 stars out of 5 stars.

These are the things mentioned by reviewers in their Hisense TV reviews.


  • Best TV ever
  • Excellent price for great Hisense TV quality
  • Great for gaming


  • Hisense TV problems started after 3 months
  • Circuit board needed replacement
  • Issues trying to stream Netflix

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Hisense 50 Inch TV Review

When we get into the Hisense 50 inch smart TV, you’ll see three specific models noted as “smart TV” and 3 other Hisense 50” options. You’ll also see a new acronym, FHD, which stands for full high-definition.

FHD is the standard image resolution for Blue-Ray, digital television, and most HD videos. It has a 1080 pixel image resolution. Hisense TV quality at FHD is right between HD and UHD.

Hisense 50 Inch Smart TV and Other Model Options

  • Model Roku TV 50” class R7E 4K UHD Roku TV with HDR
  • Hisense Roku TV 50” class R6E 4K UHD TV with HDR
  • Model 50” class 4K Smart TV
  • Model 50” class H6E 4K UHD Smart TV with HDR
  • Model 50” class H5E Full HD Smart TV

Hisense TV Price Range for 50 inch

When you get into the Hisense 50” smart TV and other models, the retailers’ list on their site gets larger. You can find the 50” televisions at:

  • Best Buy
  • Electronic Express
  • Nebraska Furniture Mart
  • Walmart

The Hisense 50” TV price range is from $298.00 to $526.70.

According to Consumer Reports, the Average 50” TV price is from $350.00 to $900.00.

Hisense TV Reviews from Owners of 50” model

Walmart shoppers give pretty good marks in Hisense smart TV reviews. Of those with reviews, two models got 4.7 out of 5 and one got 3 out of 5 in Hisense brand reviews.

Here are the highlights and lowlights mentioned in TV reviews of Hisense.


  • Beautiful picture and great sound
  • Excellent quality for the price
  • Great apps that are fast loading


  • Went out in less than 2 years
  • Remote works poorly

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Hisense 40 Inch TV Review

Since there is only one Hisense 40 inch TV model on their site, we’re also going to review the 43 inch TV models along with it. They sell four in the 43” size.

Hisense 40 Inch TV Options

  • Model 40” class H5E Full HD Smart TV
  • Hisense Roku TV 43” class R6E 4K UHD TV with HDR
  • Model Roku TV 43” class R7E 4K UHD Roku TV with HDR
  • Model 43” class H6E 4K UHD Smart TV with HDR
  • Model 43” class H5E Full HD Smart TV

Hisense 40”-43” TV Price Range

You can find the 43” and Hisense 40” TV models at the following retailers (not all retailers carry all models):

  • Costco Wholesale
  • PC Richard & Son
  • Walmart

The Walmart price range for Hisense 40” TV’s and 43” TV’s range is from $258.00 to $461.27.

Average prices per Consumer Reports for 39” to 43” televisions range from $250.00 to $700.00.

Hisense TV Reviews from Owners of 40” or 43” model

There were not too many Hisense TV problems noted in the reviews for this television. If asked, “Is Hisense a good TV brand,” most of the reviewers would say yes.

Hisense TV reviews for the 40” and 43” models ranged from 4.3 to 5 out of 5 stars.

Below are some of the positives and negatives the reviewers noted.


  • Unbelievable picture and sound
  • Is an energy saver
  • Can’t beat the price


  • Doesn’t work well as a PC monitor
  • Difficulty finding Wi-Fi

Hisense 32 Inch TV Review

The last size in our Hisense TV review is the Hisense 32” TV. This size is often used for dorm rooms, bedrooms, or to double as computer monitors. They have only one model in this size on their website.

Hisense 32 Inch TV Options

  • Model 32” class H5E HD Smart TV

Hisense 32” TV Pricing

The 32” Hisense TV is available at Costco Wholesale and Walmart. The Walmart price is just $128.54.

Consumer Reports says the average price for a 32” model is from $150 to $400.00.

Hisense TV Reviews from Owners of 32” Model

There were no Walmart reviews for Hisense TV in the 32” size, so we found some on Amazon. The television had an overall rating of 4.2 out of 5 stars.

Pros and cons noted in Hisense smart TV reviews are as follows.


  • Cheap, but quite good for the price
  • Great as a 2nd TV
  • Picture and sound are great


  • Colors aren’t as vivid as more expensive TVs
  • Not great for gaming
  • Issues with lines in the picture

Overall Hisense Brand Reviews & Ratings

hisense 55 inch tv

People look to have a fairly favorable view of individual Hisense televisions, but is Hisense a good TV brand overall? We’ve taken a look at multiple resources for ratings and reviews on Hisense and compiled them below.

Hisense TV Review & Ratings

  • ConsumerAffairs – 1.7 out of 5
  • PCMag – 4 out of 5
  • PC World – 5 out of 5
  • Reviewed – 8.1 out of 10
  • Tech Guide – 90% out of 100
  • Trusted Reviews – 8 out of 10

Here are a few of those Hisense TV review highlights to give you an idea of the strengths and weaknesses of the Hisense brand.

Many of them mentioned the incredibly low price coupled with great picture quality. Vibrant colors and excellent contrast between dark and light were also mentioned as bonuses of the Hisense television brand.

The easy to navigate menu was also noted as a great feature in Hisense TV reviews. Reviewers also liked the ease of accessing video-on-demand services and the connectivity of the USB and HDMI ports included.

ConsumerAffairs was the lone site with a rather poor rating for this brand. Some of the Hisense TV problems that reviewers noted were issues with it freezing, the remote control not working properly, and colored vertical lines showing up on the screen.

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AdvisoryHQ’s Hisense TV Review Conclusion

For a brand that may not be as well known in the U.S. as Sony or Samsung, they are fast making a name for themselves. And they know how to play the long game, first becoming #1 in markets like China and Australia, and now steadily gaining market share in North America.

Hisense even has a sense of humor about how “unknown” they are, stating on their website that they’re the “biggest company you’ve never heard of.”

They’ve become the main brand sold through Walmart and other popular retailers, and in Hisense TV reviews, customers really seem to appreciate the excellent quality and low price of the Hisense brand.

If you’re still wondering, “Is Hisense a good TV brand?”, we’d say that they definitely are on par with brands that have more name recognition. Despite some problems here and there, they get solid reviews on their picture and sound quality.

Overall, they get a high percentage of customers who give a positive Hisense TV review and that feel the televisions provide an excellent value.

So, if you’re in the market for a new television, you may want to take another look at this lesser known (for now) brand, because Hisense televisions may just be the number one brand in the U.S. in the near future.

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