Overview: eReleases vs PRWeb Review & Comparison


Disseminating quality information is an essential component of marketing and advertising. However, in order to be heard, you will need a strategy to get your message into the right hands.

You wouldn’t invest hundreds of dollars in a muffled megaphone to share your brilliant idea, right?

You need a megaphone that can fight through all the noise. And with more than a billion websites, the internet is a loud place.

When businesses outsource aspects of public relations, they want a return on investment, so we’ll examine two industry leaders in news release distribution: PRWeb vs eReleases.


Consider Marketing Goals

In online marketing, you are charged with coming up with the message and finding the proper channels that inspire people to communicate positively about your brand.

Then it can spread like wildfire. With our thorough comparison of PRWeb vs eReleases, you can make an informed decision so your message achieves viral status.

Within the context of your own company, you can start by asking, “What are my marketing and public relations goals, and how will they be addressed by PRWeb vs eReleases?”

At best, robust and targeted marketing efforts will allow your content to perform on search engines and gain buzz on social media while also reaching influential journalists, bloggers, and news outlets.

This could even mean landing in a national publication.

With successful marketing and public relations campaigns, you can increase your bottom line by getting more conversions and attracting new business.

But you have to spend money to make money.

When comparing eReleases vs PRWeb, we will consider tools/features, distribution, partnerships, pricing packages, and free resources.

See Also: Best Free Press Release Distribution Services (Ranking & Review)



What Is PRWeb?

By answering “What is PRWeb?” we can begin to differentiate it from eReleases to help companies determine who can meet their marketing objectives.

PRWeb, founded in 1997, is a news and press release service on a mission to get your content discovered across search engines, blogs, and news sites to drive traffic your way.

We will talk more specifically about release distribution and the various channels of PRWeb vs eReleases, but first let’s delve into what sets PRWeb apart from its competitors.

PRWeb offers a unique feature to aid with visibility by hosting press releases directly on its site, PRWeb.com, with social media sharing tools. This feature allows your content to be viewed and seamlessly shared via Twitter, Facebook, Google Plus, LinkedIn, Pinterest, or through email.

Image Source: eReleases vs PRWeb

That means that your content has a live presence on a permanent and reputable site. It also puts the author of the release on the map by including contact information (phone number and email).

One PRWeb review highlighted the platform’s ability to help leverage a sale:

“Sometimes it takes up to 25 impressions to influence someone to make a buying decision – and PRWeb enables me to make those impressions online, in social media and in the press.”

The site alone draws more than 3 million visitors per month, so there is plenty of opportunity for your newsworthy content to get noticed and be shared by site users.

From the sheer volume of visitors, your content could go viral if it makes an impression on enough readers.

Don’t Miss: Best Press Release Distribution Sites (Ranking) – News Release Sites


SEO and PRWeb vs eReleases

In this age of information overload, every seems to be talking about Search Engine Optimization (SEO). SEO keeps quality content afloat in the thick of clatter.

So, what’s the take on SEO when it comes to PRWeb vs eReleases?

PRWeb’s premium package ensures that releases are search-engine friendly so your content can gain traction on search engines like Google, Bing, or Yahoo.

The goal is that web users conducting a specific search would come across a relevant news release featuring your content using keywords.

For customers who wish to further optimize online news releases for search engine visibility, PRWeb offers additional SEO services for $175 a pop in addition to the release distribution cost.

When it comes to being search-engine friendly, there’s a PRWeb alternative. EReleases can assist with SEO enhancements through its second tier-package, which costs $299. They’ll assist with title tags, H1 tags, and meta descriptors to optimize press releases.

This SEO stuff is tricky business.

Keep in mind, there are a number of factors influencing SEO, and Google continues to make changes, so it’d be prudent to do some of your own research before investing in additional SEO services.



Content Distribution of PRWeb vs eReleases

If gaining visibility in a national publication is something you are aiming for, it’s worth examining the key partnerships of eReleases vs PRWeb.

Getting your content into the personal inboxes of hand-selected journalists across many industries is an attractive feature. Multiple eReleases reviews mention that content delivered through eRelease’s PRTrue Lists reach 94% of journalists across industry niches.

Image Source: PRWeb vs eReleases

By reaching hand-selected journalists, content won’t get sifted out by an overzealous spam filter; it’s going directly to a personal inbox from recognized sources at eReleases.


Attracting Media Attention eReleases vs PRWeb

Front page news anyone? Yes, please.

An eReleases review by FitSmallBusiness.com puts eReleases as its first choice to make headlines.

FitSmallBusiness.com says, “If you want to get news coverage, eReleases appears to be able to generate real interest among reporters leading to stories and mentions in articles.”

Getting your content to the right place is critical.

Let’s suppose you are selling biomedical technologies; it wouldn’t make sense to push your content to editors who cover fisheries, wildlife and game, or even to a generic newsroom for that matter.

Here’s where we come back to the strategic approach of PRWeb vs eReleases.

The good news is that both eReleases and PRWeb allow for industry-specific distribution. But like most things, it’s a numbers game.

When it comes to eReleases vs PRWeb, eRelease’s internal database of subscribing journalists is heftier than what PRWeb offers. Erelease’s subscriber base is more than three times as large as PRWeb’s list of 30,000 blogger and journalist subscribers.

When taking a closer look at eReleases vs PRWeb distribution strategies, eReleases does have a leg up because of its status as a nationwide partner of PR Newswire.

The mechanism of PR Newswire is different from many other newswires: they use their channels to send content from their own reporters as well as outside sources, eReleases explains on its website. The Associated Press, for instance, uses its wire for content written by their writers.

Of course, the package you pay for impacts where your content will end up, but here is a quick round up of the distribution services of PRWeb vs eReleases.

Related: PR Newswire Review – Ranking (What Is PR Newswire? Competitors, Costs)



PRWeb Distribution

  • News sites (Fox News Network, CNN)
  • Industry-specific sites (Amazon)
  • National outlets (Associated Press and its affiliates like USA Today)
  • New feeds of more than 250,000 subscribers

eReleases Distribution

  • Custom National PR Newswire (Associated Press)
  • Google News and Yahoo
  • Customized industry targets (trade publications and magazines)
  • PR Newswire’s private newswire for registered journalists
  • Local distribution

Pricing Packages: eReleases vs PRWeb

Now, you are probably ready to do some number crunching to see what works with your budget.

We will help you decide which industry expert, eReleases vs PRWeb, has the most bang for its buck based on what you are hoping to accomplish.

Let’s look at dollars and cents when it comes to eReleases vs PRWeb. Both PRWeb and eReleases offer multi-tier pricing packages that charge per news release.

PRWeb has a lower price point with their basic package starting at $99 and the highest tier premium package goes for $369. The premium package pushes content out to major news outlets like The New York Times and USA Today.

On the other hand, all of eReleases packages disseminate to The Associated Press, Newswire, and Google News, touting a reach of more than 100,000 journalists. The costs of eReleases services range from $249-$499.

Regardless of which eReleases package you choose, you’ll receive a proof of distribution report to help you track your reach. PRWeb offers tracking tools as well across all price points.



Viewer Engagement: eReleaes vs PRWeb

It’s worthwhile to assess eReleases vs PRWeb on features that will keep viewers engaged.

TIME magazine reported that readers spend about 15 seconds perusing a website.

A picture, graphic, or video just might do the trick to keep someone captivated beyond those 15 seconds.

Think of all the provocative and enticing clickbait headlines you have been subject to clicking. It works wonders.

According to Forbes, a press release that includes a photo has the potential to attract a wider audience by 92%. It pays to have pixels.

When we compare PRWeb vs eReleases products that include images, there is a notable difference in how the services are spread across different packages.

The first-tier package eReleases provides, Newswire Lite at $249, includes the use of two photos in a news release.

Conversely, PRWeb offers the bells and whistles of images and other embedded material in its highest tier package costing you $369.

The Premium PRWeb package allows users to add images, custom URL(s), videos, and attachments to PRWeb releases. These tools encourage content engagement in a world riddled with web users who have short attention spans.

Now let’s address the parameters on verbiage for PRWeb vs eReleases. How many words can you pack into a release?

PRWeb’s editorial guidelines advise that press releases stay within the range of 300-800 words, whereas each of eRelease’s packages outline a word count limit ranging from 400-600 words.

When it comes to cost alone, PRWeb has the most accessible and affordable prices; however, if you start tacking on additional services, you may begin to rack up a larger bill.



Viewer Engagement: eReleaes vs PRWeb

It’s worthwhile to assess eReleases vs PRWeb on features that will keep viewers engaged.

TIME magazine reported that readers spend about 15 seconds perusing a website.

A picture, graphic, or video just might do the trick to keep someone captivated beyond those 15 seconds.

Think of all the provocative and enticing clickbait headlines you have been subject to clicking. It works wonders.

According to Forbes, a press release that includes a photo has the potential to attract a wider audience by 92%. It pays to have pixels.

When we compare PRWeb vs eReleases products that include images, there is a notable difference in how the services are spread across different packages.

The first-tier package eReleases provides, Newswire Lite at $249, includes the use of two photos in a news release.

Conversely, PRWeb offers the bells and whistles of images and other embedded material in its highest tier package costing you $369.

The Premium PRWeb package allows users to add images, custom URL(s), videos, and attachments to PRWeb releases. These tools encourage content engagement in a world riddled with web users who have short attention spans.

Now let’s address the parameters on verbiage for PRWeb vs eReleases. How many words can you pack into a release?

PRWeb’s editorial guidelines advise that press releases stay within the range of 300-800 words, whereas each of eRelease’s packages outline a word count limit ranging from 400-600 words.

When it comes to cost alone, PRWeb has the most accessible and affordable prices; however, if you start tacking on additional services, you may begin to rack up a larger bill.



Key Partnerships: eReleases vs PRWeb

When Mickie Kennedy founded eReleases 14 years ago, he was devoted to integrating relationship building into the company’s culture.

With professional journalists on staff, eReleases prides itself in fostering exceptional working relationships with reporters, sources, and clients alike.

If you are willing to pay the PR Pro rate of $499, then you can take advantage of the PRTrue List offered by eReleases. This function blasts your release to editor-selected reporters across niche industry areas. We are talking about exclusivity to garner attention.

That’s where those relationships pay dividends.

Popular Article: Top Press Release Distribution Sites (Ranking) – News Release Sites



Content Editing and Review: eReleases vs PRWeb

The professional acumen of journalists who work on staff at eReleases comes in handy to help clients hone their message. They can offer advice, at no additional fee, to create concise and polished finished products.

The journalists hired on by eReleases don’t work on commission, so there is no pressure of an upsell.

For instance, eReleases editors will tweak a headline to hook readers. Online resources are available on headline writing through eReleases website, too.

PRWeb charges $129 for editing/revision services per editorial item. If you don’t mind paying a higher premium to start with eReleases, services are more encompassing.

A PRWeb review by Big Fish Communications says, “PRWeb is much more hands off when it comes to the review process.”

A host of eReleases reviews commended the editing team at eReleases for their expert knowledge.

ERelease’s relationship-building culture allows editors to maintain connections with clients. If you use the services more than once, chances are you will get to know your editor.

If you don’t fancy yourself a wordsmith, or simply are not equipped with the personnel to source a writing project in-house, both industry leaders offer more extensive services that can help you from the ground up.

In other words, you don’t have to do any writing, and a release could be written from scratch.

Let’s take a look at the breadth of services covered by PRWeb vs eReleases beyond press distribution services. When comparing price points of PRWeb vs eReleases, you’ll notice that PRWeb has a lot more add-on services that charge extra fees than eReleases.

PRWeb Additional Services

  • Priority News Release Distribution, $100 per distribution
  • Enhanced Placement, $40 per placement upgrade
  • Editing/Revision Services, $129 per editorial review
  • Release Writing, $325 per release
  • Search Engine Optimization, $175 per SEO service
  • Targeted Media Email Distributions, $199 each

eReleases Additional Services



Tools & Resources: eReleases vs PRWeb

Let’s explore the web tools and reports of eReleases vs PRWeb that will help to track your reach and exposure.

These detailed analytics can help you decipher who you are reaching and how long they spent scoping out your release.

Here are the list of metrics and analytics each site offers in their respective activity reports to help compare eReleases vs PRWeb.

PRWeb
Detailed Analytics

eReleases
(WireWatch report)

Quantify Reads

Total Pick Up

Impressions

Total Potential Audience

Track Activity

Total Pick Up by Source

Monitor Media Deliveries

Total Pick Up by Industry

Keyword & Search Engine Referrals

Exact Match Pick Up

Table: Tools & Resources Comparison


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Get Your Freebies: PRWeb vs eReleases

If you are still feeling ambivalent about which industry leader to go with, PRWeb vs eReleases, then you should check out all the free online resources that are available on both platforms.

Who doesn’t like free stuff? When we compared the resource portals of PRWeb vs eReleases, the findings rivaled one another.

PRWeb offers a host of articles, white papers, videos, and webinars to get you started. We came across 14 Tips for Writing a News Release and a webinar on How to Improve your ROI with Online News Releases that may entice you.

If you’d like PRWeb alternatives, eReleases has an extensive offering of more than a dozen ebooks you can download on topics like grammar, leveraging social media, PR tactics, and sample press releases.

If you start with the resources that come at no cost to you, maybe you will find yourself swayed one way or the other.



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