What Are the Most Affordable Luxury Watches & Cool Luxury Watches for Men?

There is nothing like sleek and trendy men’s luxury watches for showing off a guy’s personal style. While women have multiple jewelry options to display their personality, it tends to be the luxury watches men gravitate to the most to highlight their distinct flair and individuality.

New luxury watches not only provide multiple useful functions, but they can also give a man confidence, much like a new suit. And let’s face it, with smartphones in everyone’s pocket, top luxury watches men buy these days are more for style than anything else.

According to the Federation of the Swiss Watch Industry, exports of luxury watches have continued to grow, up 3.6% year over years. Their value as of July 2017 was 1.7 billion Swiss Francs (1.78 billion USD). New luxury watches hitting the market are much sought after.

As the best luxury watch brands go, it may be no surprise that according to Statistia, Rolex remains the number one most most valuable Swiss top luxury watches brand. They also happen to have one of the best men’s luxury watches on our top 6 list.

best mens luxury watches

Award Emblem: Top 6 Best Men’s Luxury Watches

What You Can Expect In Our Top Luxury Watches Review

In our review of the most affordable luxury watches and perfect luxury watches for men, we’ve worked to find amazing luxury watch brands and models to fit any style and wallet.

These vintage and new luxury watches are designed to match all guy styles, from the macho biker type to the refined vintage collector. We’ve got something to please everyone.

First, let’s look at a quick summary review of each of these luxury watches for men, and then we’ll discuss why some luxury watches cost more than others. After that, we’ll go into detail on each of the top luxury watches in our ranking.

AdvisoryHQ’s List of the Top 6 Best Men’s Luxury Watches

List is sorted alphabetically (click any of the product names below to go directly to the detailed review section for that product):

Top 6 Best Men’s Luxury Watches | Brief Comparison & Ranking

Top Luxury Watches

Luxury Watches Manufacturer’s Retail Price

Best Luxury Watch Brands for This Style



Bold, Sporty

Girard-Perregaux Vintage 1945 XXL Large Date and Moon Phases


Elegant, Refined

Hamilton Ventura XXL Auto


Futuristic, SciFi

Rolex Oyster Perpetual Yacht-Master II


Classic, Sportsman

Seiko Prospex SRPB11 Limited Edition


Diver, Collector

TAG Heuer Monaco Gulf Special Edition


Vintage, Rebel

Table: Top 6 Best Luxury Watches | Above list is sorted alphabetically

Best & Affordable Luxury Watches FAQ | Why Do Some Men’s Luxury Watches Cost More Than Others?

When you look over the wide price range in our best luxury watches list, you may be wondering what separates a $31,000 watch from those luxury watches that are less than $600?

That’s a great question.

There are a few key elements that both separate the best luxury watches from regular “non luxury watches”. That’s what separates the affordable luxury watches that are still made with great craftsmanship from those luxury watches that cost more than your last car.

luxury watches

Image Source: Pixabay | Affordable Luxury Watches

Here are some of the things that make the best luxury watch brands stand out above others.

Name of the Luxury Watches Brands

Just like a Gucci handbag or belt can cost more than others, simply because of the brand name, the same is true for the best luxury watch brands. Names like Rolex and Girard-Perregaux command a certain respect due to the long track record of fine quality and craftsmanship put into their men’s luxury watches.

So you may be able to get a great bargain on one of the new luxury watches simply because the brand isn’t yet as well known.

Watch Movement

The movement of top luxury watches men buy can account for up to half of the total price. Watch aficionados take the movement of luxury watches very seriously because they understand all the complicated parts that go into keeping perfect time.

The movement is made up of the intricate gears, power source, wheel train, oscillator, and other parts that not only control the time of top luxury watches, but also calendar and stop watch features. The more complicated the movement, the more expensive.

Materials That Go Into Luxury Watches Men Buy

You won’t find plastic parts in the best men’s luxury watches. They are typically make with more long-lasting parts like 316L surgical steel, which is extremely hard, rust resistant, and easy to polish.

Materials are a much higher quality in the top luxury watches men buy, and thus they command a higher price. These can include everything from a scratch resistant synthetic sapphire crystal to a premium alligator or steel band.

Other Cost Considerations for Top & Affordable Luxury Watches

Here are a few other factors that make the best men’s luxury watches stand out and also impact their price:

  • Whether it’s a Special or Limited Edition
  • Number of watch makers needed to craft the watch
  • Whether it’s hand or machine finished
  • How many of the model are made
  • Extra features (waterproof, chronograph, etc.)

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AdvisoryHQ’s Selection Methodology

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Detailed Review – Top Ranking Best Men’s Luxury Watches

Below, please find a detailed review of each product on our list of top luxury watches. We have highlighted some of the factors that allowed these vintage and new luxury watches to score so highly in our selection ranking.

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If you’re looking for affordable luxury watches that make a bold statement and that would fit in just as well at a motorcycle rally as at a basketball game, then you’ll want to check out the DIETRICH O.TIME-2.

As luxury watch brands go, DIETRICH is one of the newer ones on the scene, being launched about seven years go, in 2010. However, French designer Emmanuel Dietrich has been creating men’s luxury watches for some of the best luxury watch brands since 1993.

Because the brand is newer, you can find very affordable luxury watches that are finely handcrafted for only a little over $1,000. The DIETRICH O.TIME-2 is 1,215 Swiss francs, or about $1,271 US dollars.

Highlights That Make the DIETRICH O.TIME-2 Stand Out on Our List of Best Men’s Luxury Watches

4-Layered Dial

If you’re looking for the best luxury watches that make a statement, you’ll enjoy the red highlights on black case on this watch. The 4-layered dial includes two layers of sun brushed black, and two layers of vertical brushed black, which make for an intense look.

The black nylon strap tops off the look perfectly and makes this one of the luxury watches men can wear comfortably while doing just about anything.

Organic Time

The “O.TIME” in the name is short for a unique concept not all affordable luxury watches have, which is “Organic Time.”

According to Mr. Dietrich, it is a concept that encompasses the balance between feelings, forms, sensation, and pleasure. He’s worked to create top luxury watches that incorporate this into the design to become a tool that speaks the same organic language as our bodies.

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Girard-Perregaux Vintage 1945 XXL Large Date and Moon Phases Review

Next, we’re going to go from affordable luxury watches to one of the oldest top luxury watches brands on our list, and the price tag is significantly higher. But if price isn’t a barrier and you’re looking for classic style from well known luxury watch brands, then the Girard-Perregaux Vintage 1945 XXL Large Date and Moon Phases watch will catch your eye.

Girard-Perregaux is one of the best men’s luxury watches designers that has been making new luxury watches in a classic style since 1791. Because of their long-time experience making top luxury watches, they’ve been a pillar of the swiss men’s luxury watches industry.

It’s easy to imagine these vintage luxury watches being worn by one of the advertising giants of Mad Men back in the 50’s and 60’s. And at $31,165, you may need a “Mad Man-Like” paycheck to afford one. But the sleek and elegant design definitely lets the world know you’re a captain of industry.

Highlights That Make the Girard-Perregaux Vintage 1945 XXL Large Date and Moon Phases Stand Out on Our List of Best Men’s Luxury Watches

Vintage Art-Deco Style

This is one of the top luxury watches men can find that looks like it could be a museum piece. The face and case design are truly works of art, harkening back to the art-deco style of the mid 20th century.

For those men that are looking for new luxury watches that look anything but. The Vintage 1945 is just that, vintage, elegant, and as stylish as the finest jewelry.

Styles for Every Refined Man

Are you looking for one of the top luxury watches in a classic style, but still want to show your personality? You have plenty of personal options with this watch.

This is one of the luxury watches for men that allows you choices to let your personality shine though. Model style choices include:

  • Pink gold case, light face, black alligator strap
  • Pink gold case, dark face, black alligator strap
  • Titanium case, dark face, black alligator, red highlights strap
  • Steel case, blue face, blue alligator strap
  • Steel case, blue face, steel linked strap

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Hamilton Ventura XXL Auto Review

If you’re a lover of science fiction and a completely out of this world look, then one of the best luxury watches for you is the Hamilton Ventura XXL Auto. This has Men In Black written all over it.

Hamilton is one of the luxury watch brands that was proudly founded in the USA in 1892 in Lancaster Pennsylvania. In 1914 they gained the prestige of being a supplier of affordable luxury watches to the U.S. Armed Forces. Aviation and American style have become identifiers of their company.

The Ventura XXL Auto not only has a design of its own, beyond what you’ll typically see in top luxury watches, but it’s also considered among the more affordable luxury watches. With a $1,345 suggested retail price, it’s in reach of most retro sci-fi fans wanting to show off a little.

Highlights That Make the Hamilton Ventura XXL Auto Stand Out on Our List of Best Men’s Luxury Watches

Both Futuristic and Nostalgic

Whether you’re a Baby Boomer that loves the look of aviator glasses and bomber style jackets or a Millennial that is a huge movie buff, this is one othe new luxury watches from Hamilton that will appeal to you over all others.

The retro aviation styling of the triangular stainless steel case along with the stark black band and watch face, truly make this one of the most stunningly cool luxury watches for men.

best mens luxury watches

Image Source: Hamilton | Affordable Luxury Watches

They Do Movie Watches

Love the idea of wearing a brand that is known for designing top luxury watches for famous movies? Then Hamilton is one of the luxury watch brands you’ll want to take a closer look at.

They are a known “movie brand” watch maker, and besides designing new luxury watches for Elvis Pressley™, they’ve designed for the following movies & TV shows (and others):

  • Agent Carter
  • Grimm
  • Independence Day: Resurgence
  • Intersteller
  • Jurassic World
  • Suicide Squad
  • X-Men Days of Future Past

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Rolex Oyster Perpetual Yacht-Master II Review

Rolex is a name synonymous with the best men’s luxury watches, and the Rolex Oyster Perpetual Yacht-Master II exemplifies all that’s made this one of the best luxury watch brands known worldwide.

The company was first started at the turn of the 20th century in 1905, and has the distinction of designing some of the first waterproof luxury watches. They also pioneered the self-winding mechanism that is seen in many new luxury watches today.

At $18,750, the Oyster Perpetual Yacht-Master II may not be considered one of the more affordable luxury watches, but it’s definitely one that evokes the classic feel of an Ivy League rowing team or participant in the Henley Royal Regatta.

Highlights That Make the Rolex Oyster Perpetual Yacht-Master II Stand Out on Our List of Best Men’s Luxury Watches

Countdown Programming

Rolex is a master of creating the best men’s luxury watches that have features that no other watch has. The outer ring of the watchface can be rotated and locked to access a countdown feature.

You won’t find this feature in other new luxury watches. The chronograph is specificially dedicated to both yachting enthusiasts and experienced sailors. Making this one of the few luxury watches uniquely their own.

They Invented the Waterproof  Watch

A lot of top luxury watches are waterproof, but Rolex actually invented the very first waterproof watch. So when you’re looking for one of the luxury watches men need to be completely waterproof up to a depth of 100 metres (330 feet) under water, you know they have you covered.

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Seiko Prospex SRPB11 Limited Edition Review

For those of you that love the look and feel of the best men’s luxury watches, but don’t have thousands of dollars to spend, we have an excellent option for you. The Seiko Prospex SRPB11 Limited Edition has a very similar look to the Rolex Yacht-Master series, but it is much more affordable, at a list price of $575.

This is also one of the new luxury watches designed specifically for divers, so you know it’s going to handle any type of water sports you might be into. That includes being waterproof down to 220 metres (660 feet) under water.

Sieko was founded in 1881 in Tokyo, Japan. This is one of the men’s luxury watches makers that is also diversivied into consumer electronics and precision optical instruments. Because of their wide reach, they can offer high quality yet affordable luxury watches for men and women.

Highlights That Make the Seiko Prospex SRPB11 Limited Edition Stand Out on Our List of Best Men’s Luxury Watches

Limited Edition That’s Affordable

The Seiko Prospex SRPB11 is a limited edition watch, making it one of those affordable luxury watches that is also extra special because there are only a limited number that are created.

The caseback has “limited edition” engraved on it, just in case you want to show it off a bit. And no one would fault you for that. After all, it includes many of the things that you find in top luxury watches, like 21,600 vibrations per hour and a 41 hour power reserve.

Extra Flashy Features

Just because you’re getting one of the best men’s luxury watches at a bargain doen’t mean you have to give up getting flashy features. Here are a few you’ll get with this watch:

  • Extra silicone watch band in black
  • Special packaging
  • Meets ISO standards for scuba diving
  • LumiBrite hands and markers
  • Rotating elapsed timing bezel

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TAG Heuer Monaco Gulf Special Edition Review

The last watch on our top 6 list of the best men’s luxury watches is truly an iconic original and comes from a well known Swiss watch brand. The TAG Heuer Monaco Gulf Special Edition evokes a feeling of nostalgia for collectors and racers alike.

The watch, which is available to ship from September 15, 2017, is a classic worn by Steve McQueen. This is the the only one of the new luxury watches that was specially designed to commemorate the 50th anniversary of Gulf Racing.

affordable luxury watches

Image Source: TAG Hauer | New Luxury Watches

TAG Heuer is one of the luxury watch brands that has always considred themselves avant-garde, even since they first started making luxury watches back in 1860. So if you love a bold, yet classic take on top luxury watches, you’ll definitely be a TAG Heuer fan.

Highlights That Make the TAG Heuer Monaco Gulf Special Edition Stand Out on Our List of Best Men’s Luxury Watches

History Stands Out

Whether you’re a fan of Gulf Racing or just the nostalga of seeing a that familiar orange circle with the Gulf logo on the side of the road, this is one of the new luxury watches that will feel just like home.

The watch face beautifully displays the striped colors making up the Gulf logo with that all so familiar sign highlighted and centered just below the watch hands. It’s safe to say you won’t find other affordable luxury watches with this kind of unique look.

Swiss Craftsmanship

Just because this is one of the commemorative luxury watches for men, doesn’t mean you’re giving up any of that well respected TAG Heuer quality.

Some of the fine features you’ll find include:

  • TAG Heuer Calibre 11
  • 28,800 vibrations per hour
  • Blue calf skin strap with alsavel orange lining
  • Two counters
  • Red polished, facetted hour and minute hands with white superluminiva®

Conclusion – Top 6 Best Men’s Luxury Watches

Everyone has their own personal flair, some are bold and in your face, and others more elegantly understated. If you’re a guy, few things can illustrate that personal flair better than top luxury watches.

And you don’t have to be a millionaire to afford one of the cool looking best men’s luxury watches on the market. If you search out one from a newer company who’s trying to make their mark, like DIETRICH, you can often find high quality in affordable luxury watches options.

So, be bold, be refined, be retro. There is no holding back your personal style, because these top luxury watches cover all designs from Ivy Leaguer to biker dude to science fiction fan with elegance, individuality, and quality craftsmanship designed to last for decades.

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Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

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