Introduction: The Best Marketing Automation Software for You and Your Business  

For small-business owners, one of the most boring and detested tasks is sitting in front of a computer screen every morning to send out more emails, social media posts, blog posts, and other online marketing content to try to generate leads and customers for your company and the product you are promoting.

Marketing automation software offers an alternative to those repetitive daily tasks by letting the computer take over.

The best marketing automation software for a small business can help free up more time for business owners and their employees to dedicate to more important and necessary tasks to keep the company running smoothly.

With so many quality marketing automation tools being pushed by automation companies out there, how do you know which automation software is best for you and your business?

Best Marketing Automation Software Tools

Award Emblem: Top 6 Best Marketing Automation Software Tools

In this brief article, AdvisoryHQ will review the top six marketing automation platforms and the best marketing automation tools on the market. We begin by explaining what the best marketing automation tools do and how the best marketing automation tools can help your company get ahead. We then offer a comparative table of the top features of the best marketing automation software currently on the market.

In our FAQ section, we offer information on what to look for in the best marketing automation software offered by automation companies. We also look at how the best automation software and the best email automation software can help small businesses succeed. Finally, we offer a complete review of the six best automation tools and best automation software on the market today.

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What Is Marketing Automation Software and How Can Marketing Automation Tools Help You Get Ahead?

Marketing automation software is nothing more than a way to get rid of using those hated telemarketers from past decades and replacing them with programs that will automatically send out marketing materials for your company to potential clients.

According to marketo.com “marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.”

Marketing automation platforms have experienced rapid growth in recent years, growing from 3.2 billion in 2010 to 4.8 billion in 2015. While the best email automation software is certainly one best marketing automation tool, marketing automation tools are often much more diverse and varied than simply finding ways to send out periodic emails or generate spam.

At its best, automation software can even help you and your company generate leads through direct phone and mail campaigns, email follow-up, lead management system, social media presence, a web analytics platform, inbound marketing strategies, and much more.

Learning how to use technology to help you and your company gain new clients is one of the central goals of anyone who chooses to use marketing automation platforms. However, it would be foolish to believe that by simply turning over your entire marketing system to the best marketing automation software, your company will magically begin to grow.

Marketing automation platforms work best when they are utilized by business-minded people who see the best automation tools as one strategy to help their business grow. Though marketing automation platforms can indeed help your business to get off its feet, you will also need to be actively involved with your company, your customers, and your overall marketing strategy.

AdvisoryHQ’s List of the Top 6 Best Marketing Automation Tools

List is sorted alphabetically (click any automation software below to go directly to the detailed review section for each best automation software):

Top 6 Best Marketing Automation Tools | Brief Comparison

Best Marketing Automation Tools

Ease of Interface Use

Live Demo Offered

Other Top Features

Active Campaign

Easy to Medium


Sales and CRM offered as well



Helps you find abandoned shopping carts in real time

Easy to Medium


For B2B and B2C marketers


Just a tour

Also offers website designs



Clients report a 63% increase in website leads



Free, unlimited customer service support

Table: Top 6 Best Marketing Automation Tools | Above list is sorted alphabetically

What to Consider in the Best Marketing Automation Tool Offered by Automation Companies

When it comes to finding the best marketing automation software for small businesses, it is important to know what you are looking for. Not all businesses operate on the same scale, and there is a significant difference between a business that runs a website that receives 100 site visits a day and another that receives 10,000 visits a day.

Marketing Automation Platforms

Image Source: Pexels

The best marketing automation software for you will largely depend on the size of your business, how much online presence your business has, the percentage of sales you generate through online marketing, and the direction you and your business want to grow.

While many business gurus assure that the only successful businesses of the future will be those that are able to best take advantage of the online opportunities, the best marketing automation can still be extremely beneficial for businesses that operate offline as well.

For example, an insurance salesman who offers a number of life insurance policies or Medicare advantage plans to senior citizens who aren’t exactly computer literate might not benefit from marketing automation software that is renowned for being the best email automation software. However, marketing automation tools that reach out to potential clients through phone and regular mail might help him drastically improve important leads for his customer base.

Finding the right automation software for you and your company, then, begins by knowing the profile of your potential client base so that you can find the best marketing automation tools that will help you reach the clients that best fit the product you are offering.

Furthermore, another important feature to consider when choosing between the different automation companies offering the best marketing automation is user-friendliness of the interface of the software itself. There is little benefit in purchasing an expensive best automation software package if you simply don’t know how to use the majority of the features that it offers.

For small-business owners who are just beginning to test the waters of the best marketing automation tools, it is probably best to start with the most simple and easiest to use best marketing automation tool.

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How Can the Best Automation Tools and the Best Marketing Automation Software for a Small Business Help Your Company?

There are a number of benefits that come with finding the best marketing automation software and learning to use it effectively. For small-business owners that have a number of small clients, trying to stay on top of so many different accounts can be draining and take your energy away from other important aspects of running a business and helping it to grow.

The best marketing automation software for small businesses can free up your time, then, by taking care of the redundant accounting business so that you can focus on throwing all your energy and creativity into new and innovative business strategies.

Furthermore, according to Business News Daily, marketing automation platforms “can be used to improve customer support. For instance, when a help request is sent, a ticket is created in the company’s help-desk software to ensure the request is tracked correctly… Furthermore, any files that are submitted with the help request are automatically uploaded to a Dropbox account for easy access and storage.”

Trying to keep your email inbox clean and organized when you are receiving hundreds of emails a day is close to impossible. A few customer complaints and needs are sure to fall through the cracks. The best marketing automation software will also help keep you organized to improve your business efficiency and overall customer service.

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AdvisoryHQ’s Selection Methodology

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Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.

Detailed Review—Top Ranking Marketing Automation Platforms

Below, please find the detailed review of each best marketing automation. We have highlighted some of the factors that allowed each best email automation software to score so high in our selection ranking.

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Active Campaign Review

Active Campaign is a quality company offering some of the best marketing automation platforms out there. With Active Campaign, you will get an all-in-one automation software package that includes email marketing, marketing automation, and sales and CRM. Furthermore, with this automation software, you can also get a free demo to see if it is right for you and your company.

Delivra Review

Delivra is another company offering some of the best marketing automation tools on the market. The marketing automation tools offered by Delivra include tools to help you see when customers have abandoned their shopping cart or when they are engaging your products. This marketing automation software is one of the best and easiest to use for businesses that do a lot of online sales.

Best Marketing Automation Software - Delivra

Image Source: Delivra

Experiture Review

Experiture is another of the best automation companies out there. The best marketing automation software offered by Experiture allows you to personalize your interface making this a great option for businesses with direct sales teams. Additionally, you can set up a one-on-one customer interaction platform, which is important for consumer-focused marketers. 

Experiture Best Marketing Automation Tools

Image Source: Experiture

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Marketing360 Review

Another company offering some of the best marketing automation tools on the market is Marketing 360. With this company and its marketing automation platforms, you will be able to simultaneously run ads on major social media websites like Google, Bing, Facebook, Instagram, YouTube, LinkedIn, and Pandora. Additionally, this company offers a free online video kit so that you can learn how to get the most out of their marketing automation software.

Marketing 360 Automation Software

Image Source: Marketing 360

Pardot Review

Pardot is another company offering quality marketing automation platforms. According to Pardot’s website, their clients have experienced a “25% reduction in the sales cycle, a 63% increase in website leads, a 40% increase in marketing productivity, and a 40% increase in email subscribers.” They also offer a free demo so you can see if this is the right automation software for you and your company.

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SharpSpring Review

Finally, SharpSpring is another quality company offering a diverse array of best automation tools for your business. One of the top perks of this company is that they offer free, unlimited customer and technical service. If you are new to the world of marketing automation platforms, this automation software might be the best option for you because of the quality customer service.

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Conclusion—The Best Marketing Automation Software to Help Your Business Grow

The best marketing automation tools and the best marketing automation software are important for any business that wants to succeed. For a minimal cost, marketing automation platforms can help you find new clients, gather new leads, organize your business practice, and improve your customer service operations.

Finding the right marketing automation platforms for you and your business will largely depend on your level of technological literacy and how your business operates. Even if you are new to the computer world, however, there are best marketing automation tools that are easy to use.

Whether you choose the best marketing automation tools or the best marketing automation software offered by Active Campaign, Delivra, Experiture, Marketing360, Pardot, SharpSpring, or any other top automation companies out there, you are sure to find a quality tool to help your business succeed in an ever more competitive market.

AdvisoryHQ (AHQ) Disclaimer:

Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ's affiliates. Click to view AdvisoryHQ's advertiser disclosures.