2017 Guide & Ranking: Reach Your Customers with the Best Email Newsletters

Do you have any idea how many email newsletters you are subscribed to right now? Five? Ten? Twenty? Fifty?

Well, chances are that all of the customers you are trying to reach are likely subscribed to free email newsletters.

That is why it is so important for you to find the best email newsletter designs to make your email campaign really stand out. Every day, spam accounts for 45% of all email throughout the world. Some estimates report that spam actually accounts for 73% of all global emails.

Best Email Newsletter Templates Red Award Emblem

Award Emblem: Top 6 Best Email Newsletter Templates

In a world that consumers are bogged down by countless emails from retailers, news sites and even their friends and family, what are you doing to stand out? Sending email newsletters is no longer enough. You need to be creative and send captivating emails to truly pique the interest of your target audience.

To do that, you need to utilize email newsletter software that generates email campaign templates for you to use. These templates are “plug and play” so to speak, that you can simply enter in your company information and send them out. That makes them easy to use, and extremely versatile for business and commercial use.

But how do you find the best email newsletters when there are so many options out there? As email marketing campaigns increased in popularity, many companies began offering different email newsletter designs to entice business.

With so many options, it can be difficult to find the perfect fit for you and your business.

There are so many factors to take into consideration, including whether or not you want you want to pay for email marketing templates, what type of designs you are looking for, or if a free email newsletter template will suit your needs. Beyond that, you need to determine your level of expertise, since some email newsletter templates require HTML knowledge.

That is why it is important to find the best email newsletter designs for your business. In a world where competition is so intense, making your business and your services or products stand out is paramount. When you are trying to find email campaign templates, you likely have questions, including:

  • Can you get email newsletter software?
  • Are free email newsletter templates available?
  • Where do you find email marketing templates?
  • What are the best email newsletter examples?

Throughout this 2017 guide, we will answer the questions you have surrounding email campaign templates. We will explain what to look for in an email newsletter template. Finally, we will provide a detailed review of the six best email marketing templates.

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AdvisoryHQ’s List of Top 6 Best Email Newsletter Templates

List is sorted alphabetically (click any of the email newsletter examples below to go directly to the detailed review section for that email newsletter site):

Top 6 Best Email Newsletters | Brief Comparison & Ranking

Best Email Newsletters

Company Overview

Cost for Templates

99designsOffers twelve templates that can be downloaded for free


HubSpot Template MarketplaceOffers paid templates available for as low as $1

Free & Paid Options

LitmusYou will be required to open an account, but templates are free


TemplateMonsterClean, easy-to-use & Customizable templates

$11 – $19 per template

ThemeForestOffers over 460 newsletter templates in various themes

$6 – $23 per template

ThemezyOffers sixteen different free sources of customizable email templates


Table: Top 6 Best Email Newsletter Designs | Above list is sorted alphabetically

Detailed Overview: What to Look for in Email Newsletter Software

Email marketing has become a hugely popular way to reach out to customers. Currently, email newsletter software is used by 82% of B2B and B2C companies as a way to reach out to and engage customers. By utilizing technology, you can increase your contact with customers without experiencing much capital or financial costs.

best email newsletter designs

Image Source: Pexels

Email newsletter templates are a great marketing tool, but there are so many different options. It can be difficult to select the right option and you need to know what you’re looking for. 

When you are looking at email campaign templates, it is important to consider the following:


This is certainly an important factor to consider when you are looking for the best email newsletter designs. Smaller business might want to utilize a free email newsletter template, while others might be willing to pay for the best email newsletters. Set a budget for your marketing campaign and be sure that you stick to it during your search process.

Variety of Templates

This is something that might not cross your mind, but you will want to make sure that your business stands out. That means finding companies that offer a wide variety of email newsletter templates. Beyond this, you also need to consider how customizable the templates are, making sure that you can change colors to fit your company needs.

Multimedia Capability

Did you know that 51% of users view digital media on their phones, as compared to 42% on desktop? That is why the best email newsletters are going to be accessible on both mobile and desktop options. There’s no point in having fancy templates, if the majority of viewers won’t get to experience them.  


Email marketing is also quite seasonal, with holidays being a great time to reach out to your customers. Christmas, Mother’s Day, Father’s Day and even other holidays might fit perfectly with the products and services you are offering. The best email newsletter templates providers will offer holiday themes allowing you to capitalize on current events.

These are all crucial factors to take into consideration when you are looking for the best email newsletter designs and providers.

First, you need to consider what your budget is and be sure to stay within in. It is also important to consider what different formats, templates, and themes are available to you.  Finally, be sure that you choose a template that is compatible on both mobile and desktop so that you can reach the most number of people.

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AdvisoryHQ’s Selection Methodology

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Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.

Detailed Review – Top Ranking Best Email Newsletter Templates

Below, please find the detailed review of each email newsletter design on our list of email newsletter examples. We have highlighted some of the factors that allowed these email marketing templates to score so high in our selection ranking.

99designs Review

99designs is one of the best providers for the best email newsletters. This site is especially great for the picky business owners out there, because you are guaranteed your money back if you don’t receive any email newsletter templates that you love.

The platform has 1.39 million designers that create dozens of different designs for you. This network of developers is what makes 99designs such a unique site for finding the best email newsletter designs. Freelance designers compete to design you the perfect best email newsletters for your business.

With 99designs, you simply tell them what you want and state your budget, and then receive dozens of email newsletter templates in return. After a seven-day waiting period, you choose the best email newsletter designs from the lot and off you go!  

Bottom Line

99designs is such a great place to go for the best email newsletter designs because you get options to pick from based on your specifications.

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HubSpot Template Marketplace Review

HubSpot Template Marketplace is another place to go for the best email newsletters. When you want to make your email newsletters stand out, HubSpot can certainly help.

You can visit HubSpot Template Marketplace no matter what your budget is because they offer both free and paid email newsletter templates for your use. Even paid email newsletter templates start at just $1 on this site.

The great thing about HubSpot Template Marketplace is that you can actually work right within their platform. You do not need to know or use HTML or CSS to use the best email newsletter designs through this software.

Bottom Line

If you like the option of securing the best email newsletters that are also free, then you need to check out the HubSpot Template Marketplace.

Litmus Review

You want your business to stand out, right? If that’s the case and you are looking for the best email newsletters, then you definitely need to consider Litmus.

The great thing about Litmus is that everything is free. Yep, you read that right. Litmus offers free email newsletter templates for your use. As an added bonus, all of the templates that are upload have been checked to ensure that they will work for your clients.

Some users might be wary of the fact that they need to create a Litmus account with their email address, but the templates are entirely free. Litmus just uses this to keep organized, and to email you with updates and news.

Bottom Line

When it comes to the world of marketing, the more people you can reach with less expenses is always key. With Litmus, finding great email newsletter templates to use at no cost is now a reality.

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TemplateMonster Review

If you are looking for free email newsletter templates, then TemplateMonster might not be a site to consider. However, if you are willing to pay for the best email newsletter designs, then they might be right up your alley.

Though some might be put off by having to pay, the templates at TemplateMonster aren’t all that expensive. Prices run between $11 and $19 per template and you get templates loaded with features.

All the email newsletter templates –and there are a lot! – that you find on the site are customizable, easy-to-use and run with most of the major email hosts out there. That means these best email newsletters can be used through Gmail and Yahoo Mail, among others.

Do you want to know the best thing about TemplateMonster? These templates are responsive to screen size, making them mobile friendly!

Bottom Line

If your goal is to find free templates, you will likely want to stay clear of TemplateMonster. However, if you have a budget that allows you to spend money on templates, they offer some of the best email newsletter designs.

ThemeForest Review

ThemeForest is another email newsletter template provider that you might want to look into. However, you will need to be willing to pay for these email newsletter templates.

From $6 to $23 dollars, you can browse almost 500 email newsletter templates. The options are almost endless and certainly you will be able to find a template that fits with your needs.

This many templates might make it hard to find the absolute best email newsletters, but ThemeForest helps with that. They offer a great filter system that allows you to filter by price, rating, popularity and even how recently a template was added.

Bottom Line

With so many different templates to choose from, you will be able to snag some of the best email newsletter designs. The only downside is that you will need to pay for them.

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Themezy Review

Themezy is another place to go for the best email newsletter designs, especially if your budget doesn’t permit spending on templates.

At Themezy, you will have access to sixteen different CSS, HTML and PSD types of email templates. The good news is that they are all free! This is great for small businesses or even startups that don’t have a lot of capital to invest in email newsletter templates.

You don’t need to provide an email or set up an account to get started, and all the templates are customizable to make it easy for you to adapt them to company colors or themes.

A final benefit of Themezy is that they are mobile friendly. No matter what devices your customers read your email newsletters on, the stunning design you choose will be clearly evident.

Bottom Line

If you like free templates that are easy to use and won’t take you hours to sort through, then Themezy could be a great fit. 

Conclusion – Top 6 Best Email Newsletter Designs

Are you always looking for a way to better reach your customers? Have you decided that you want to start sending an email newsletter to your customers? If you are ready to take that step, you need to utilize templates to provide the best email newsletters for your customers.

best email newsletters

Image Source: Pixabay

Not only will this help you engage them, but you can also increase sales or engagement by increasing your outreach. This is a great tool and you can keep your customers informed and up to date on what’s important to them. However, with all of the clutter, it is important to find clever, stylish designs that make you look professional.

When you are trying to sort through all of the email newsletter templates out there to find the best email newsletter designs, it is important to know what you are looking for. You need to ask yourself certain questions, considering:

  • What is your budget for finding stunning email newsletter templates?
  • Can you get by with free email newsletter templates or do you need more options?
  • Are you looking for customizable email campaign templates or are you willing to stick with set templates?
  • Do you need to have holiday themed templates?

By considering all of the questions above, you can have a good idea of what you will be looking for as you go into the search process. Know what you are willing to pay, if anything, for the best email newsletters and what type of themes you are looking for. Above all, make sure that whatever templates you use can be viewed on both mobile and desktop.

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