2017 Guide & Ranking: Generate Leads and Keep Customers Engaged with the Top Email Marketing Software

How do you keep your customers engaged?

What efforts do you take to keep them up to date on the new products and services that you are offering, or the new store location that you just opened?

If you are not using email marketing campaigns along with other digital and print media marketing, you are missing out.

You might argue that you simply do not have time to draft emails, compile email address lists and email back and forth repeatedly with your customers, but with email marketing software, the excuses slip away. This software whether you pay for it or whether it is free email marketing software, has many benefits.

Best Email Marketing Software Red Award Emblem

Award Emblem: Top 6 Best Email Marketing Software

The trick is that you need to know what to look for to find the best email marketing tools for your business. This can be a complicated search process. When you are looking for tools for email marketing, you likely have questions, including:

  • What is the benefit of email marketing software?
  • Can you find free email marketing software?
  • What are the best tools for email marketing?
  • What companies offer email marketing campaign software?

Throughout this 2017 guide, we will answer the questions you have surrounding marketing campaign software.

We will explain how email marketing software can benefit your business and what to look for when choosing the top email marketing software. Finally, we will provide a detailed review of the six best email marketing tools available on the web.

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AdvisoryHQ’s List of Top 6 Best Email Marketing Tools

List is sorted alphabetically (click any of the email marketing tools below to go directly to the detailed review section for that email marketing software):

Top 6 Best Email Marketing Software | Brief Comparison & Ranking

Best Email Marketing Software


Price (based on 2,500 subscribers)

ActiveCampaignMarketing Automation Sequences, Personalized Emails, Goal Tracking & Zapier Integration

$24.65 per month

AWeberSplit Testing, Reporting, Email Campaign Creator, Autoresponders & Third Party Integrations

$49.00 per month

Constant ContactImage Library, Custom Autoresponders, Unlimited Emails, Trackin, Templates & Gmail Import

$55.00 per month

ConvertKitGreat for Bloggers, Analytics, Broadcasts, Automation & Third Party Integrations

$49.00 per month

GetResponseImage Library, Chat Support, Custom Autoresponders, Email Templates, Tracking & Google Analytics

$25.00 per month

MailchimpUnlimited Emails, Custom Autoresponders, Image Library, Gmail Import & Surveys

$35.00 per month

Table: Top 6 Best Top Email Marketing Software | Above list is sorted alphabetically

Detailed Overview: How Can Email Marketing Software Help Your Business

Are you often looking for ways to reach out to your customers? In a world with intense competition, keeping in constant contact with your customers and keeping them engaged in your products and services can be essential to your businesses success.

Thankfully, with an email marketing system, you can stay on top of your emails and marketing campaigns.

People hear others talking about the top email marketing software, and often assume that it simply sends emails to lists of people. However, when you get the best email marketing software, it can do so much more than that.

best email marketing tools

Image Source: Pixabay

With the best email marketing tools you can improve your connection with your customers in a much easier way. You can also create engagement while promoting your business and keeping them up to date on any new products or services that you are offering.

As an added bonus, marketing campaign software can also help drive traffic to your website, which in turn can create more sales. These email tools are also good for improving your search engine optimization and even for driving traffic to your social media sites.

So yes, the best email marketing software will help you send emails to your customers. It will also help you automate responses, drive traffic to your website, increase sales and even provide top of the line analytics.

Detailed Overview: What to Look for in Email Marketing Tools

Now you know all of the ways that the top email marketing software can help take your business to the next level. The next step is choosing the email marketing software that you are going to utilize.

The only hard part is that there are so many different platforms out there claiming that they are the best email marketing software.

This can make your search process a bit more difficult because there are so many email marketing systems out there to choose from. That is why it is important to know what you are looking for in the best email marketing tools. You don’t want to overpay for features you will not utilize, but you also don’t want to get locked into a plan that doesn’t offer everything you need.

Knowing what you should be looking for in the top email marketing software is crucial. When you are looking for the best email marketing software, it is important to consider the following:

Cost: This one might seem like common sense, but it goes beyond comparing two numbers outright. You need to look at what different priced plans offer and determine if they offer what you need. Also, consider looking at annual plans that will offer a bit of a discount.

Autoresponder: If you have many customers subscribed to your emails, it can be very overwhelming. That is why an autoresponder feature is something that you will want to look for in the top email marketing software. This responds automatically to customer inquiries and saves you some time.

Support: With any software that you buy, there are going to be times that you have questions or need some assistance. The best email marketing software will offer you good support. Some companies also offer chat support, which means that you don’t need to wait on hold on the phone.  

Analytics: If you want to best interact with your customers and keep them engaged, it is important to keep them well engaged. The best email marketing tools will offer you analytics, either through their own system or an existing one like Google Analytics that will allow you to see who is opening your emails and how long they are staying engaged.

Templates & Images: People don’t feel too engaged when they are reading a simple black and white email with no images or graphics. If you want to keep subscribers engaged, you need professional templates and stock images. The top email marketing software will give you access to both.

There are all important things to look for and consider when you are trying to find the best email marketing software. Keeping your customers engaged and up to date on new products and services is crucial, and with the best email marketing tools you can start making that a reality.

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AdvisoryHQ’s Selection Methodology

What methodology does AdvisoryHQ use in selecting and finalizing the credit cards, financial products, firms, services and products that are ranked on its various top-rated lists?

Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.

Detailed Review – Top Ranking Best Top Email Marketing Software

Below, please find the detailed review of each email marketing system on our list of tools for email marketing. We have highlighted some of the factors that allowed these email marketing tools to score so high in our selection ranking.

AWeber Review

AWeber is one of the best email marketing software if you are on a tighter budget. It is not only cost effective, but AWeber is also extremely easy to use and has many tools for email marketing that can help you manage campaigns.

The great thing about AWeber is that you won’t find yourself locked into an annual plan. Starting at $29 per month for 500 subscribers, you can utilize monthly plans with this marketing campaign software.

The software platform has strong analytics, and the email campaign creator is geared towards those who are unfamiliar with campaigns and might need more assistance. This top email marketing software also offers split testing, autoresponders and third-party integrations.

Bottom Line

When it comes to a budget friendly platform with the essential features to get the job done, AWeber might be some of the best email marketing software available.

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ActiveCampaign Review

ActiveCampaign is another platform that offers the best email marketing tools for small businesses and start-ups.

This software is not only extremely easy to use – even for beginners – but it also has marketing automation tools and some of the best email marketing tools. It manages its own CRM system to track leads and run through an automated process to turn them into sales.

Seriosuly, the marketing automation sequencing alone is what makes this one of the best email marketing software platforms out there. This allows pre-built emails to be sent to people on your email lists that meet certain conditions. The system also allows you to click on individuals and see what emails they have opened and replied to and what pages on your website that they have visited, among others.

Bottom Line

If you are looking for a more automated email marketing software, then ActiveCampaign is certainly a provider that you should consider.

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Constant Contact Review

Though Constant Contact is more expensive than other email marketing tools out there, it does have some features that are worth mentioning.

If you are a beginner, despite the price, ConstantContact is hard to pass up because they offer every single one of their customers a marketing coach that can help you with any problems or questions. With a slightly more cumbersome interface to navigate, having a personal marketing coach can be a huge benefit. Whether or not that is worth a higher monthly cost is up to you.

ConstantContact also offers some of the best email marketing tools, providing feedback forms, surveys and even tools to help customers register for events.

Bottom Line

Though some don’t agree that the increased cost for a free marketing coach is worth it, to others, that personalized assistance is why ConstantContact is considered one of the top email marketing software platforms.

ConvertKit Review

ConvertKit is one of the top email marketing software platforms that bloggers will find for several reasons. They offer certain email marketing tools that are actually geared towards bloggers, making it easier to push out new content regularly.

The analytics for ConvertKit are almost unparalleled, with bar charts that are broken down to show how many new subscribers you have achieved, as well as what traffic sources are driving the growth.

Aside from that, they also offer other email marketing tools, such as email blasts, automation, and even the ability to build web courses and email campaigns. They also integrate with a wider range of third party providers to enable strong integration.

Bottom Line

If you are a blogger looking to generate a little more community engagement, then ConvertKit might be one of the best email marketing tools for you to utilize.

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GetResponse Review

GetResponse is another one of the best email marketing software platforms for small to medium sized businesses. Their pricing is affordable, even as you move up the tier in terms of list growth and more subscribers.

One of the best things about GetResponse is that they offer over 500 email templates. This means that you can wow customers with professionally designed emails that are even design to operate on mobile as well.

GetResponse is one of the best email marketing tools when it comes to customer support and features as well. They have autoresponders, split testing, API and even allow integrations with sites just as PayPal, WordPress and even Shopify.

Bottom Line

When it comes to third party integration, GetResponse is hard to beat, especially when you bring the low price aspect into the comparison.

Mailchimp Review

Mailchimp is another powerful marketing campaign software that has adapted well to the changing marketing arena over time.

First and foremost, Mailchimp is one of the easier platforms to use. Beginnings can utilize a campaign builder to create marketing campaigns, and they also make importing your lists very simple as well.

If you are on a tight budget and need free email marketing software to get you off the ground, Mailchimp is the only service to offer a free account. If you have a smaller following, or just want to test a platform as you grow, Mailchimp might be a good place to start.

The best email marketing software will offer third party integrations, and Mailchimp does not falter here. With the ability to link to Facebook, Hubspot, WordPress or any other marketing and sales tool, Mailchimp has you covered. 

Bottom Line

If you want free email marketing software, there is nowhere else to turn than Mailchimp. Even for paid users, there are many features for a middle of the road price.

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Conclusion – Top 6 Best Email Marketing Tools

Email marketing campaigns are a great way to keep your customers informed and engaged, but there can often be some frustration as you try to manage it. That is why having the best email marketing tools at your disposal is essential.

With the top email marketing software, you find many benefits, including:

  • Increased connection with your customers
  • Improved engagement
  • Driving traffic to your social media and website
  • Increasing sales
  • Improving SEO

If you are looking to give your business the upper hand in an extremely competitive market, reaching out to customers through email marketing campaigns might give you a leg up on the competition.  

top email marketing software

Image Source: Pixabay

As you move through the selection process, just be sure that you choose the right email marketing system to use.

It doesn’t matter whether you find free email marketing software or expensive software, as long as it gives you the best email marketing tools to get the job done.

AdvisoryHQ (AHQ) Disclaimer:

Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ's affiliates. Click to view AdvisoryHQ's advertiser disclosures.