Utilizing Email Marketing Companies to Your Advantage

Businesses are always looking for the wisest investment of their advertising budget. Experienced business owners know that the right advertising campaign has the ability to significantly increase their revenue and draw in more customers than ever before.

In a world that is highly mobile, email marketing providers are becoming more and more popular for this reason.

The best email marketing services provide an incredible return on investment. They allow businesses to generate leads at a significantly lower cost than some other forms of advertising. Email marketing companies are generally affordable for any type of business or budget you may need to fit into.

Best Email Marketing Services Red Award Emblem

Award Emblem: Top 6 Best Email Marketing Services

Where can you go to begin taking advantage of the best email marketing services? Plenty of websites advertise themselves to be some of the top email marketing companies, but you need to know who can actually deliver on that promise.

If your business needs to generate some more sales this quarter, consider turning to one of these best email marketing service providers. The email marketing companies included in our ranking offer user-friendly services at prices any business can likely afford.

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AdvisoryHQ’s List of the Top 6 Best Email Marketing Service Providers

List is sorted alphabetically (click any of the companies below to go directly to the detailed review section for that email marketing agency):

Top 6 Best Email Marketing Service Providers | Brief Comparison & Ranking

Email Marketing Companies

Starting Price


AWeber$19 per month
  • Automatically sends follow-up emails when integrated with other platforms
  • Over 700 templates to choose from
Campaign Monitor$9 per month
  • A/B testing
  • Segmentation
Constant Contact$20 per month
  • Social media integration
  • More than 200 apps and integrations
GetResponse$15 per month
  • Lots of integrations
  • A/B testing
  • Advanced analytics with segmentation
  • Marketing Automation
Mail ChimpFree
  • E-commerce compatible
  • Mobile apps to see reports and send campaigns on the go
  • SMS/Text messaging campaign capabilities
  • Personalized content
  • Inbox preview

Table: Top 6 Best Email Marketing Companies | Above list is sorted alphabetically

Why Use Email Marketing Companies?

Every business hopes that email marketing providers can help them boost their business, especially during slow seasons. With all of the chatter over whether or not email marketing programs are actually effective, we wanted to take a few moments to look at the statistics on the efficacy of email marketing companies.

First, the Direct Marketing Association has shared that the best email marketing services offer one of the highest returns on investment for business owners. In fact, they estimate that it could be as high as 4,300% return on investment.

In more general terms, this type of return on investment means that email marketing companies can help you to earn $44 for each $1 that you spend through the email marketing agency.

Not only that, but there is plenty of data to suggest that an email marketing agency really can get through to consumers. One study from 2012 demonstrated that 70% of people used a coupon or discount sent to them through the best email marketing services in the past week.  

Think that social media is more effective than email marketing service providers could be? In reality, email is considered to be forty times more effective at gaining new customers for a business than Facebook or Twitter. While your social media content may still be significant, email marketing service providers can offer a better likelihood of getting business.

Email Marketing Companies

Image Source: Pexels

Not only that, but 72% of people would actually prefer to receive content from the best email marketing services over social media. Your email is five times more likely to be seen by consumers when compared to Facebook.

The numbers solidly support that an email marketing agency could have more to offer than many people think. With many of the best email marketing service providers offering a trial period or free services, your business may not have much to lose when it comes to trying your hand at effective email marketing.

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Detailed Review – Top Ranking Best Email Marketing Service Providers

Below, please find the detailed review of each company on our list of email marketing companies. We have highlighted some of the factors that allowed these best email marketing services to score so highly in our selection ranking.

AWeber Review

Companies who are searching for email marketing companies that will make their lives easier should really consider AWeber. They make creating your email marketing services simple through easy-to-use templates, as well as connecting you to subscribers more easily.

One of the major features that qualifies AWeber as one of the best email marketing services is their drag-and-drop editor. With just a few clicks, you can add your own text, images, videos, and more to an automated email for your subscribers. Choose from over 700 different templates that are easily accessible on both computers and mobile devices with their effective email marketing.

AWeber also makes it very easy to connect with new subscribers as one of the best email marketing services available. This email marketing agency can integrate with your favorite apps, including:

  • PayPal
  • Facebook
  • WordPress
  • LeadPages

By doing this, these email marketing companies make it even easier for you to reach out to potential new clients. For example, if someone makes a purchase from your company via PayPal, it can automatically send them a follow-up email.

You can try out these email marketing companies free for thirty days to see what you think. After that, you’ll want to consider how many subscribers you currently have to determine the pricing level with these best email marketing services.

  • Up to 500 subscribers – $19 per month
  • Up to 2,500 subscribers – $29 per month
  • Up to 5,000 subscribers – $49 per month
  • Up to 10,000 subscribers – $69 per month
  • Up to 25,000 subscribers – $149 per month

Campaign Monitor Review

Campaign Monitor is one of the most popular and best email marketing service providers in the country. They boast an impressive list of companies that already subscribe to their email marketing services, including:

  • Buzzfeed
  • Airbnb
  • Coca-Cola
  • Apple
  • Unicef

Much like some of the other best email marketing services, Campaign Monitor does everything it can to make a campaign easy for you as the user. They have a drag-and-drop email builder with some special features to make it even more effective. You can organize all of your data to build segments within your subscriber base using their additional tools.

Personalize your best email marketing campaign using rich customer data for more specific messages to particular audiences.

Depending on your experience level with any of the top email marketing services, you may also want to investigate their data-driven results. You can split your email marketing into A/B categories to determine which format leads to a higher response rate from readers.

Campaign Monitor offers some of the lowest pricing of any of the email marketing companies on our ranking. While you can get started with your first email marketing campaign for free, a membership starts at just $9 per month. You can send up to 2,500 emails to 500 people with basic email support and marketing automation.

The next plan up costs just $29 per month and allows you to send an unlimited number of emails through these email marketing companies. You can include up to 500 subscribers with priority email support, unlimited inbox previews, and unlimited spam testing.

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Constant Contact Review

Constant Contact is one of the major email marketing companies that is built for businesses who really want to increase their subscribers with ease. Like many of the best email marketing service providers, Constant Contact has a simple format for their email building with a drag-and-drop template builder. Of course, there are also a number of templates to choose from for your email marketing services.

Constant Contact - best email marketing service providers

Image Source: Constant Contact

One of the most advantageous features from these best email marketing campaigns is the ability to send personalized emails. With an autoresponder that can be set accordingly, you can send out anniversary emails, birthday emails, and more.

All you’ll need to do is upload your current contact list to these best email marketing service providers.

From there, they can track who unsubscribes, note which emails bounce, and mark inactive email content.

Social media integration makes keeping all of your platforms up to date in real-time even easier. Constant Contact is one of the best email marketing companies because they can suggest the proper captions and images to share your content across social media as well.

Businesses that already use a number of apps or need email marketing companies that can handle integrations with other programs will love Constant Contact. They have a list of more than 200 different apps and integrations you can use with their best email marketing services.

You can try these best email marketing services free for sixty days before committing to a plan. Their lowest tier begins at just $20 per month for 500 subscribers and includes access to:

  • Unlimited emails
  • One user functionality
  • Marketing advice and training
  • Real live support

GetResponse Review

GetResponse is certainly one of the most well-known email marketing companies because of the unique services they are able to offer. While many of the best email marketing service providers are only able to handle email automation and design, GetResponse can take that a step further.

In addition to their user-friendly drag-and-drop editor, you can also use a similar tool to create a landing page. A squeeze, video, or promo page is easily designed through these email marketing providers to increase your conversions. Templates are already formatted to be mobile-friendly to reach subscribers who access all of their information on the go.

In terms of the effective email marketing they can provide, you get access to a number of features that most companies consider crucial to success:

  • Autoresponders
  • Advanced analytics, including segmentation
  • A/B testing
  • Marketing Automation
  • Real-time activity tracking
  • Over 100 potential integrations, including CRM, e-commerce, social media, and more

Businesses searching for the right email marketing companies to create a global campaign will also love the multilingual capabilities found on GetResponse.

Pricing is relatively reasonable for these best email marketing services. Unlike many of the other top email marketing services, the base price includes emails for up to 1,000 subscribers for just $15 per month.

Their most recommended plan, the Pro, starts at $49 per month for up to 5,000 subscribers and access to many of the more desirable email marketing services:

  • Autoresponders
  • Advanced landing pages
  • 100 attendees for a webinar
  • Web event tracking
  • Automation segmentation
  • Three users

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Mail Chimp Review

Mail Chimp advertises itself as one of the best email marketing service providers with an impressive customer base of over 15 million users. They are used for small e-commerce shops as well as larger online retailers, with every possible size in between. These email marketing companies are designed to help businesses sell more using their e-commerce stores connected to effective email marketing.

In order to help businesses generate more sales, they integrate with all of the major e-commerce providers. A few examples of the companies that can integrate with these top email marketing services include:

  • Shopify
  • Magento
  • Big Commerce
  • Woo Commerce

Drag-and-drop email editors allow you to use their pre-existing templates or you can choose to create your own email marketing campaign. Marketing automation from these email marketing companies also sends your emails at just the right time. They take consumer behavior, timing, and customer data into consideration to send the proper email at the proper time.

You can even set up a series of emails to give consumers a free gift with these email marketing service providers.

Mobile apps through these email marketing providers give you access to reports, data, and campaign-sending while you’re out and about.

Mail Chimp is one of the best email marketing service providers for those who want to dabble in effective email marketing. New businesses are free indefinitely, though they do lack the more advanced features.

Growing businesses start at just $10 per month and offer automation workflows, commerce features, and more. Pro Marketer is an additional $199 per month but provides more detailed reports and testing than the first two levels.

Mail Chimp - Email Marketing

Image Source: Mail Chimp

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SendinBlue Review

One of the top email marketing services available for businesses, SendinBlue allows you to create stunning emails and SMS campaigns all in one convenient location. The unique aspect of being able to send text messages to your customers is a part of what makes this one of the best email marketing service providers in our ranking.

These email marketing companies have branched out to offer this text message service to accommodate customers who are always on the go. With these additional email marketing services, you can do a few extra items:

  • Import contact lists that include phone numbers
  • Select a segment of those contacts to send SMS messages to
  • Send 160-character texts with some additional messages
  • May be able to personalize the name of the sender in 11 characters

Pricing for these services is separate from their email marketing services. It is very convenient for businesses to make use of email marketing companies who offer the best email marketing services in addition to other popular methods.

When it comes to their best email marketing services, SendinBlue is equally experienced in providing high-quality services. Their email marketing programs include the same highly desired features of most of the email marketing providers:

  • Drag-and-drop editors in addition to pre-made templates
  • Personalized content
  • Inbox preview
  • Mobile-friendly templates

Pricing for the services offered by this email marketing agency are fairly similar to some of the other best email marketing service providers. The biggest draw is the ability to send up to 9,000 emails per month to unlimited contacts for free.

The next plan up, known as Micro, allows 40,000 emails per month with no daily marketing sending limit ($7.37 per month billed annually). The Bronze Plan has the most email marketing services included for just $39 per month billed annually. It offers all of the Micro plan features, as well as removing the SendinBlue branding and advanced reporting.

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Conclusion—Top 6 Best Email Marketing Service Providers

Businesses stand to gain a lot from initiating effective email marketing programs to their customers. It can increase conversions, raise revenue, and trigger more sales than you might be able to create using other marketing methods. Email marketing service providers can help you to spend your advertising dollars more wisely with these personalized campaigns.

Email marketing companies want to provide a service to businesses that makes it easier than ever to reach out to their customer base. The best email marketing arrangements include the ability to draft emails using templates and easy designs that don’t require any coding on your part.

Many of these best email marketing services are right at your fingertips. With prices starting as low as free, what do you have to lose by trying one of the best email marketing service providers for your business?

It’s time for your company to step into the world of email marketing to increase your sales today.

AdvisoryHQ (AHQ) Disclaimer:

Reasonable efforts have been made by AdvisoryHQ to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.

Note: Firms and products, including the one(s) reviewed above, may be AdvisoryHQ's affiliates. Click to view AdvisoryHQ's advertiser disclosures.