Is this Budget Fashion Site Safe? Get the Scoop in AdvisoryHQ’s Bellelily Review

There’s been an explosion of budget fashion websites since online shopping has become more mainstream. You can find a wide choice of dresses, swimsuits, bags and more online from other countries for a fraction of the cost of traditional sites.

The catch is that your order ships from across the world (usually from China), and you have no idea whether the site you’re using is legit or the products will look like their photo when they arrive.

belle lily clothing reviews

Bellelily clothing reviews is a popular search term, along with the alternate “Belle Lily clothing reviews” due to the growing following of this fashion site. You can find deals like full-length dresses for less than $20 and swimwear for less than $15.

But the big questions are, “Is Bellelily legit?” and “Are the clothes as good as they look?”. We’ve taken a deep dive into Bellelily reviews online to find the answers to those questions and others.

You’ll find out how safe it is to buy Bellelily dresses and hear what shoppers have to say in their Bellelily customer reviews. We’ll also go through the Bellelily return policy and customer service reputation.

But first, what’s up with the name?

Should You Search for “Reviews on Belle Lily” or “Reviews on Bellelily”?

It’s not surprising there is some confusion on how exactly to spell the company name. At the top of the website, the logo is “Belle Lily” with a space between the two words. Yet everywhere else at, the company states their name as “Bellelily”.

So when searching for information, you’ll find both Bellelily boutique reviews and Belle Lily boutique reviews search results, but both refer to the same site, which is officially called Bellelily.

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AdvisoryHQ News Bellelily Review | About the Company

In trying to answer the question, “Is Bellelily legit?” one of the first places to search is for company information. In a review for Bellelily history, there is not much available on their website, but they do say that their suppliers are located in China.

We did a review of the domain registrar and found that the registrant contact is located in Shenzhen, China.

On the company’s “About Us” page they say that the company founders have over 10 years of offline fashion experience and business connections.

If shopping Bellelily from Canada or the US, you can easily change the dollar amounts displayed to Canadian or US dollars by using the drop-down menu at the top of the site. They offer currently offer 16 different currencies and offer worldwide shipping.

Bellelily Clothing Reviews | What Type of Fashion Do They Sell?

While some boutique online fashion sites cater to the 16 to 30-year-old, Bellelily dresses and women’s clothing are for all ages. So, if you’ve ever thought the low-priced fashion sites like Showpo weren’t quite your style, you may want to review Bellelily’s clothes.

The clothing at Bellelily is everyday fashion, like t-shirts, classic work or party dresses, and wide leg pants. In Bellelily reviews of style types, you’re going to see lots of florals, plenty of leggings, and all types of Bellelily dresses.

Bellelily Review | What Do They Sell?

Bellelily offers women’s fashions of the following types:

  • Dresses
  • Tops
  • Bottoms
  • Lingerie & Sleepwear
  • Activewear & Swimwear
  • Jackets & Coats
  • Plus Size
  • Shoes
  • Bags

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If you’re shipping all the way from China, does that mean the shipping costs will eat up the savings you get on the clothes? Not for this site. A big benefit of Bellelily is that they offer free shipping worldwide.

You also have the option of choosing standard or expedited if you’d like your items a little faster. They won’t show you how much that’s going to cost until you sign in or register for their site during the checkout process.

Tip: You can subscribe to their newsletter to get 10% off your purchase.

Bellelily Reviews | Delivery Times

Be prepared to be patient when it comes to delivery. Before you even begin counting the days it takes for shipping, you have to wait the processing time, which is typically about 4 business days, but can also be as much as 5 to 10 business days.

A review for Bellelily shipping times identified the following:

  • Bellelily US Free Shipping – 6-18 business days
  • Bellelily Canada Free Shipping – 15-35 business days
  • Bellelily Other Countries Free Shipping – 10-35 business days
  • Bellelily US Standard Shipping – 5-12 business days
  • Bellelily Canada Standard Shipping – 10-15 business days
  • Bellelily Other Countries Standard Shipping – 4-30 business days

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What Do Customers Say? | Bellelily Clothing Reviews

Bellelily seems to cater to a wider range of women than some other international shopping sites, but what about their clothing quality? Is Bellelily legit and is it safe to shop there?

You’re about to find out as we bring you the highlights of Bellelily reviews from multiple sites. First, we’re going to tell you what we found after some research on ratings and reviews sites and the Better Business Bureau (BBB).

Bellelily customer reviews aren’t listed at the BBB, however, the website is mentioned in a listing about, which has an F rating. is noted as an alternate business name for Fairyseason (another clothing site).

Bellelily Review | Overall Ratings:

  • ResellerRatings – 1.0 out of 10 (122 Bellelily reviews)
  • Sitejabber – 1.7 out of 5 (219 Bellelily reviews)
  • Trustpilot – 3.2 out of 10 (69 Bellelily reviews)

The ratings from Bellelily boutique reviews are not great. Now, we’ll get into the specifics of those reviews for Bellelily and find out what people liked or didn’t like about the site.

Bellelily Reviews | What Did People Like?

  • In a Bellelily customer review on Sitejabber the customer felt their products were worth the low price. Though tracking wasn’t available, the package arrived within the estimated timeframe. The suit they ordered was cute, even though the material was a little cheap.
  • Another happy shopper that wrote a review on Bellelily said the product arrived in 3 weeks and that it fit perfect and they were impressed with the quality for the low price they paid.
  • In a Bellelily clothing review from someone that’s ordered from them a few times, they said that they were very happy with what they received. They did say that the sizing runs small so they order a size larger than usual.

belle lily customer reviews

Bellelily Reviews | What Did People Dislike?

  • One unhappy shopper said in her Bellelily review that the clothing sizes were way off and some colors were inaccurate. They also said customer service was poor, and that other Chinese shopping sites weren’t as bad as this one.
  • In one of the reviews on Sitejabber, the reviewer bought a pair of shoes and checked the size conversion chart in advance. But when they arrived, the shoes were 2 sizes off and the site refused to give them a refund.
  • One reviewer thought Bellelily was a scam. They said they ordered a top, and 40 days later it still hadn’t arrived. They were emailed that the order was cancelled, but were not given a refund for the product that they never received.
  • Wrong sizes on two different items were the reason for a 1-star Bellelily review at Trustpilot. After explaining the size chart was way off, they were offered a discount instead of a refund, and the next item they bought also did not fit.

Bellelily Clothing Reviews Size Warning

There were multiple unhappy Bellelily customer reviews that mentioned receiving clothes or shoes that didn’t fit. Even from people that used their size conversion chart.

Sizes on clothes from China do run smaller than US sizes, but reviewers said over and over again that the size charts were wrong and items received were either too small or too big.

If you’ve received a wrong size item, getting a refund is not automatic. We’ll take a look at Bellelily’s return policy next.

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What is Bellelily’s Return Policy?

A pretty big red flag to be aware of is that Bellelily doesn’t really have a return policy. In a Bellelily refund and return policy review, we found that they do not take returns except in “very limited circumstances.”

Not being able to return an item for a refund or exchange was a big complaint among Bellelily reviewers. They may offer you a discount, as they did with some reviewers, but you most likely won’t be able to get your money back if you’re not happy.

Bellelily Blogger Program

If you’ve seen Bellelily clothing reviews popping up on some fashion blogs you read, it may be due to their blogger program.

Bellelily offers free clothes and money to bloggers to advertise their site. They have to meet their minimum criteria, such as having over 500 blog subscribers and over 5,000 social media followers.

Read More: (Modlily Reviews) Is Modlily a Scam? Safe? Everything You Need to Know

AdvisoryHQ’s Bellelily Review Conclusion

Reviews on Bellelily have some of the lowest ratings we’ve seen. In answer to the question, “Is Bellelily legit?” we would have to say, just barely. The Bellelily clothing reviews by shoppers explain why.

There are a few customers that are happy with the products they receive, but an overwhelming majority are not and feel they were ripped off.

Among the biggest issues with Bellelily are clothes that don’t fit and can’t be returned and items that never arrive at all, but still, no refund is given. reviews about their customer service are spotty. Most say they get no help from customer support. Some mention they are responded to and offered a discount if they have an issue with an order.

Missing shipments was another problem we found in our AdvisoryHQ review of Bellelily, and in these cases, customer service was poor and lost shipments were not refunded.

While the company is upfront about their “no refunds” policy, shoppers to this site should be wary due to all the negative ratings and reviews for Bellelily. When compared to other similar international shopping sites we’ve seen, this one looks to have more problems than most.

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