Is ASOS Safe? Is ASOS Legit? | What You Need to Know About

If you’ve ever searched for cutting edge fashion online, you may have come across the fast-fashion e-commerce store, ASOS.

ASOS offers over 80,000 clothing, shoe, and accessory products, including some from its own private label brands that often target its core audience in the “20-something” age group.

This nearly 20-year-old online retailer also offers a clothing marketplace featuring independent boutique labels and vintage clothing.

When browsing through the product selections at and its clothing marketplace, you can expect a wide range of trendy clothing, such as shoes, suits, and jeans.

Customers can see high-quality images of ASOS clothing and ASOS shoes, which include detailed descriptions for sizing, material, and measurements.

ASOS’s clothing marketplace offers great features and simplifies discovering new fashion brands, but is ASOS legit? More importantly, is ASOS safe? 

These questions–and more–will be answered through our in-depth ASOS review.

While there are plenty of ASOS reviews available, our ASOS review will take a close look at everything this retailer has to offer, providing online shoppers with all the information they need to make smart, safe shoices when shopping online.

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What People Want to Know Before Purchasing ASOS Clothing & ASOS Shoes

Here are some primary concerns that shoppers have when creating their own ASOS review about the online store and its marketplace:

  • Is ASOS legit?
  • Are ASOS reviews mostly positive or negative?
  • What types of ASOS clothing & ASOS shoes are available?
  • Does the company offer free shipping?

This review aims to answer these questions for you by providing a review of, including a quick overview of the site and its marketplace of vintage boutiques and indie designers to help you get a better idea of what ASOS has to offer.

Image Source: ASOS

We will also look at various ASOS reviews from consumers, providing an expert ASOS review from a shopper’s perspective.

Is ASOS Legit?

ASOS was launched online in the summer of 2000 as a one-stop clothing e-commerce destination for fashion.

The company’s founder wanted to have a business that could reach customers worldwide and allow online shoppers to easily get new fashion trends for men and women from the comfort of their homes rather than visiting a retail store.

Ultimately, ASOS shoes and ASOS clothing are created with individuality in mind–the company believes that fashion thrives on individuality, and that fashion can empower people to look, feel, and be their best selves.

Online Presence

Our ASOS review found that the brand has a strong online presence, which certainly helps to positively answer the question, “Is ASOS legit?” This presence includes:

​They also have an Instagram tag, #AsSeenOnMe, which encourages customers to upload photos of their ASOS style finds and purchases.

For those interested in forming their own ASOS review, you can follow ASOS on the following social media outlets: 

Corporate Responsibility

Our ASOS review also found that the company has uniquely and visibly outlined their goals to maintain a strong sense of corporate responsibility.

For ASOS, this means taking an initiative to reduce its carbon footprint on the world by embracing environmentally-friendly practices and green initiative goals. For example, ASOS ships its merchandise to customers in packaging made of 100-percent recycled material.

Along with taking care of the environment, ASOS believes that ethical trading, sustainable sourcing, and animal welfare all all central components to their business model.

Our ASOS review found that, not only is ASOS legit, but they company also promotes a strong sense of corporate responsibility.

If you’re looking for a brand that is equally passionate about fashion and ethical practices, then ASOS shoes and ASOS clothing may be worth considering.

Where Is ASOS Located?

Finally, the most basic way to answer “Is ASOS legit?” is to take a look at how the business is registered, and where.

ASOS’s main headquarters is located in London, England. ASOS also ships worldwide to its customers in 241 countries, as of 2017. There are fulfillment centers located in Germany, the UK, and the US.

The company is legally registered in the United Kingdom by Companies House, which is the U.K.’s official registar of companies, proving their legitimacy. The image below shows the legal identity of the company and its registration number:

ASOS clothing reviews-min

Image Source: ASOS Legal Identity

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ASOS Reviews: Shoes, Suits, Jeans, & ASOS Maternity

Since ASOS is primarily an online clothing and accessories marketplace, it will be best to break down the ASOS clothing reviews into the most popular categories that its consumers normally purchase.

TrustPilot provided more than 2,000 reviews. This includes ASOS reviews of shoes, suits, and jeans. ASOS maternity reviews are primarily derived from

ASOS Shoes Review

ASOS’s product images and quick links to #AsSeenOnMe for ASOS shoes are a trending topic when looking at ASOS reviews.

The company offers customers the chance to view rotating images with 360-degree viewing capabilities so that customers can avoid ensure that they are getting the product that they want before purchasing it.

ASOS Shoes Review-min

Image Source: Nike Shoes

On the popular review website TrustPilot, consumers who purchased items from ASOS noted that the shoes they bought often matched the image they viewed online. The above image is what you can expect when looking at a shoe prior to ordering.

On the other hand, some ASOS reviews on shoes reveal that many shoppers who ordered shoes had issues not with the item but rather with the shipping. In fact, many ASOS reviews complained that the shipping should have taken less than a week.

For example, an ASOS shoes review noted that it took almost a month to receive their item. Another ASOS shoes review revealed that they never received their item at all.

Other ASOS reviews on shoes revealed that product exchanges were not easy and rather frustrating.

For example, one ASOS shoes review highlighted that when trying to exchange or return an item due to not liking the product or having a change of mind, customer service was rude and disrespectful.

The overall consensus of negative ASOS reviews on its shoes involved customers’ shock and dismay regarding a horrible experience with customer service.

However, shoe-buying consumers who left positive ASOS reviews on shoes never indicated any issues with customer service, though happy customers have little reason to contact customer service for assistance.

Many buyers who ordered shoes from were happy with the packaging. Also, many felt that ASOS’s quality met their expectations, therefore leaving positive ASOS reviews.

ASOS Suit Review

When it comes to buying a suit, it can be rather hard for a client to be confident in making this type of purchase online. However, ASOS suit reviews reveal that the site helps to alleviate this major concern thanks to its high-quality images and a 360-degree view of the suits.

This allows online shoppers to view the fit of the suit on a model with a similar size or build, making it easy to locate the best ASOS suits.

ASOS Suit Review-min

Image Source: ASOS Men Suit

ASOS suit reviews via TrustPilot lacked complaints about the quality of ASOS suits, which is a good sign. However, negative reviews dealt with customer service, as we’ve seen previously.

For instance, one ASOS suit review claimed that customer service was awful and made them not want to do business again with the company.

ASOS Jeans Review

The consensus of  ASOS clothing reviews on jeans involved a healthy mix of positive and negative comments. Many TrustPilot ASOS reviews regarding jeans approved of the quality of the clothing.

However, one ASOS jeans reviewer commented on their need to return a pair of jeans because it was too small. Other ASOS clothing reviews on jeans by shoppers highlighted the horrible customer services experiences they had when trying to exchange items.

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ASOS Maternity Reviews

Although ASOS is a popularly reviewed brand on TrustPilot, it lacked specific ASOS maternity reviews. However, the consensus on involved positive ASOS reviews regarding product quality.

ASOS Maternity Reviews-min

Image Source: ASOS Maternity Mini Dress

The adverse ASOS clothing reviews on its maternity wear are centered on — once again — customer service. ASOS clothing reviews also reveal that customers can expect delays in shipping. Review Consensus

After examining ASOS reviews regarding clothing such as suits, maternity wear, jeans, and ASOS shoes, the biggest disadvantage to buying from the company seems to be its customer service.

Long shipping times seem to also be a common thread among ASOS reviews, although these times will differ from one country to the next.

On the other hand, clothing quality, sustainable practices in its supply chain, and shipping discounts as well as low-cost shipping options provide advantages for shopping at

As an additional benefit for younger online shoppers, the company also offers a 10 percent student discount on its clothing.

What About the ASOS Marketplace?

The company’s vintage and indpendent marketplace sells the same product categories as ASOS and also offers the advantage of discovering new brands that may not be offered anywhere else. 

Many of these labels also come in a variety of sizes and price points, making it easy to shop both high and low. These brands offer clothing from more than 1,000 boutiques from around the world.

It gives the consumer a chance to shop global looks in one place, and their boutique directory makes it easy for online shoppers to see what is available.

The marketplace can also provide convenient purchasing options, such as PayPal.

Our ASOS review did find that a potential disadvantage to the boutique is that customer service and order fulfillment is handled by the boutique, and not by ASOS.

Unfortunately, you cannot apply a student discount to the marketplace. However, ASOS does assist if the boutique is not responsive or if the buyer is unsatisfied by the ordering process.

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Does ASOS Offer Free Shipping?

One main advantage with shopping online at is that it offers free shipping. However, you must spend a certain amount in order to obtain that price.

ASOS has multiple websites based on geographical location around the world. Country-specific websites include:

That means that if you are in the United States, prices would be listed in U.S. currencies. However, if you don’t see your currency listed, you’ll have to select the appropriate currency in the drop-down box at the top right-hand corner of the page.

Shipping costs are also based on your products’ final destination. For our purposes, our ASOS review will focus on US-based shipping costs, pictured below.

One important thing to note is that, to get accurate shipping costs, you will need to double-check the currency settings to ensure that you are on the right page.

Our ASOS review found that, although the site is fairly intuitive by automatically assigning the correct geographical location, there are times where this is not consistent.

In terms of shipping arrival, we would advise that you check their Delivery FAQ section of the site, as it breaks down how long you might have to wait to obtain your items. 

For frequent shoppers, our ASOS review found that it may be beneficial to consider the Premier Delivery program. For $19, this program offers unlimited two-day shipping for an entire year.

Tips for Ordering on

ASOS clothing reviews on TrustPilot overall have a poor rating, with 3.3 out of 10, mainly due to poor customer service. Many of these issues occur when customers are trying to refund an item or process an exchange.

However, you can reduce this issue by ensuring you ordered the product you wanted and utilizing all of the functions necessary to make an informed decision, such as ASOS’s 360-degree capabilities, and thoroughly reading the product description.

Keep in mind that ASOS might not be the best site if you are just buying clothes to try them out, based on customer ASOS reviews regarding processing exchanges and returns.

Finally, ensure you know your size and use the sizing and visual tools the company provides.

This was a major issue that ASOS clothing reviews revealed, as many individuals ordered without being sure of their sizes. Taking these tips into consideration, you can avoid adverse customer experiences.

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Conclusion: Is ASOS Legit? Is ASOS Safe? 

So, is ASOS legit? Is ASOS safe? ASOS certainly is legit and safe to use for purchasing fashionable clothing, shoes, and even maternity wear. It also provides the advantage of finding unique labels that may not be accessible from anywhere else in the world.

Shoppers can also find clothing, shoes, and accessories from local makers or choose to use ASOS’s brands and visual shopping tools for an enhanced experience.

However, if anything goes wrong with your order or you plan to do an exchange or refund, it is entirely possible that you might encounter a horrible experience with its customer service.

When it comes to determining whether ASOS shoes, clothing, or accessories are right for you, the best method is to thoroughly research the company. Read ASOS reviews to get a handle on their shipping policies, customer service record, and product quality. 

Ultimately, ASOS offers exceptionable high-quality products that it can easily–and affordably–ship to you almost anywhere in the world, making this online retailer worth a second look.

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